We want to incorporate Private Equity Real Estate into this logo. Also, the tree looks a little small compared to the font here. Maybe decrease the spacing between the 2 words. With regard to the tree itself...maybe replace the little "squiggle" in the middle of the tree to another leaf or something different.
We like #87 - I think everything is ok but the "private equity real estate" - maybe just a slightly lighter grey and then I think we'd like to see the font be just a hair smaller... also maybe a little wider lettering but the font still spanning the same basic space of the logo
That font is called Trajan which everyone was using and you seemed to like. It is an old style serif font which is based on the traditional square Roman, that's why you may see a slight Times Roman feel. There is really nothing you can do with it. I'll try softing the serifs by hand, then l'll ook for another font... maybe Optima ?
It would help if you had a font you like.
Picking Typography is VERY subjective and could drive you crazy!
sorry i don't mean to make this confusing. i was actually referring to the font style for "Private Equity Real Estate". can i see what it would look like with the font style Palatino Linotype?
but keep the same font style size and color for "ElmTree Funds" as entry #109. thanks!
Yikes, be careful. You should really use a san serif font at such a small size or you run the risk of loosing readability, ie. fine lines and serifs will disappear and not print well.
The current tag line in #109 is a san serif font called Gotham, It was used to Complement the main serif font Trajan and it works well
Now if we go with Palatino for the tag, that's another family of serif font (like Times) and it's never a good idea to mix two different families of Serif fonts ... that's a big no-no.
You're call I show it to you and you can choose :)
Can we see 109 and 114 with the tree a little more centered horizontally (it looks to me like it hovers slightly to the right but just make sure its centered) and then maybe just a little closer to the words vertically?
The tree was centered, I see what you mean, so I adjusted visually just a tad, Sometimes "optically" the exact measurements can fool you, better to trust your eye. See the new ones #120 and #119
As for adding Leaves, I really would strongly suggest against doing that. Symbols and marks are best left as simple as possible, and this tree is already very complicated and has a tons of leaves. Any more leaves and it will look cluttered. I took extreme care when I re-drew your logo from scratch to only keep the exact number of leaves needed to achieve the desired effect and keep only the "essence" of your previous tree. Adding leaves will not make it look rounder, I don't want you to make a mistake, I've been doing this stuff for over 30 years so I know what I am talking about ... remember simplicity is elegance.