Hello, Here is the initial logo idea I came up with for Elf Yourself (love the idea, by the way!)
I wanted it to be fun and playful in nature first and foremost, as that is vital to getting people to want to come. I also wanted the wordmark to instantly convey holiday photos and elves, of course, so I made sure to play that up as well. I will see if there are any other variations or ideas I came can up with, but feel free to comment on this in the meantime.
Here is another version with a little more angles and dynamic feeling to the logo. I also wanted you to see that the logo had a white border around all of it, so you can place the logo on any colored background and it will still look great. OR, you can even add a nice glow (reflective of christmas lights) to the logo to catch even more attention!
Here is a little bit more dynamic design/layout, as opposed to my original one. I will see if there is any other way I can dress it up as well, but I think I like this one a little better than the original.
Here is a new idea I came up with. I wanted the overall design to feel more like an all-encompassing logo, almost like an emblem instead of floating words. This way, your logo can maintain a consistent shape, which will allow for much easier planning for resizing and placement of the logo onto virtually any medium!
Added more snow to the overall design. Not sure if this makes it feel too busy or not. I do like the previous version, in that all of the elements and snowflakes are contained in one ares, but I also like the feeling this one gives of actual snow and how it falls.