Our solution was to make the basket the focal point. Cute cow holding a wicker basket of fresh fruits and veggies. Again we drew the readers attention to the produce by incorporating a glow just behind the products. We set EIO in a typeface that was solid yet approachable. Fun but still feels professional. We tied the entire logo together by having the cow leaning over the company name is if she were going to say something to the customer. This engages the reader, resonates with the customer.