LetsfaceLogo Design Contest

Eight Mouths recently launched it’s location based social network in Shanghai called “www.letsface.com”. Letsface.com works closely with locations (gyms, board game bars, sport-centers, etc.) to help them make customers and members more loyal by rewarding them for repeated visits or connecting them with other members within the same clubs. The focus of the website is on connecting people with similar interests in clubs you already frequently visit.

We are looking for a CUTE cartoonish Peacock mascot that would fit on orange backgrounds. The background of our promotional materials is ORANGE.

The peacock should reflect: "come and play with me" look

n attachment you can find some online images we found of peacocks that we hope can give you some inspiration. We also put picture of real peacock to show its beauty, elegance and colors.

why a Peacock?
Symbolic meaning:
1. VOYEURISM – The peacock has 100 (Argus) eyes on its feathers, so it represents voyeurism
2. LOVE – The peacock is a symbol of LOVE – which fits well with our DATING concept
3. ROYALTY – The peacock represents the symbol of NOBLENESS – which fits well with our VIP status
4. PROTECTION – The peacock is the emblem of protection – which fits little bit with our SAFE/VALIDATION concept
Behavior meaning:
5. PRIDE – The peacock (=MALE) springs its feathers to show itself – if fits well with our VANITY concept
6. STAY IN SMALL AREA – Peacocks are animals that quickly feel comfortable in one small location - this fits well with our concept or LOYALTY
7. They live in FLOCKS – Getting another peacock or peahen will encourage the bird to stay – this fits well with our ORGANIZATION concept
8. SOLITARY BIRDS – In the wild, peacocks wonder around and will fight when encountering another peacock – this also fits with our concept that PEOPLE are avoiding to meet STRANGERS off-line

It is important that "letsface" is written in 1 word, not 2 words.