EGL Holdings Logo Design Contest

EGL Holdings has selected their winning logo design.

For $475 they received 235 designs from 35 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
davidnour
United States

What We Do

Merchant Banking, Corporate Finance, M&A Advisory for the middle market. Target audience of CEOs of companies in the $20-$70M in revenue looking to buy a company or sell their company.

Industry

Financial

Top Three Things to Communicate

#1 - Rich Legacy - the firm has been in existence since the early 1980s
#2 - Credible - with hundreds of mergers and acquisition deals under its belt, we know how to execute a buy- or sell-side transaction
#3 - Fresh - new partners are joining the firm and we're pushing refresh on the brand, the story, and the vision moving forward

Our Target Audience:

CEOs of companies in the $20-$100M in revenue looking to buy a company or sell their company.

Color Preferences

Open to your ideas. Looking for something solid, dependable, resolute, trustworthy, etc. so probably Blue, Gregy, with a touch of Black, Purple or Red.

Our Ideas and Additional Information:

Take existing logo and modernize it. This was created in the 1980s, so clearly it's time for a refresh! Think 2018 and you have creative freedom. Just keep in mind the conservative industry of corporate finance, investment banking, merchant banking, mergers, and acquisitions.

Themes

Masculine
Refined
Secure
Gray
Luxury
Modern

Style Inspiration

Applications

Mobile
Desktop
Print

Entries
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Discussion

Discussion

davidnour
United States
Not looking for you to take the current one and change the colors! Also, not looking for just EGL. Please read the description, think about how to best layout / visualize the story of a forward-thinking corporate finance organization who is trying to attract younger partners! I also quite like the subtlety in which the new American Airlines logo incorporates the image into the shape of the tail of a plane!
3 years ago
davidnour
United States
Dear designers - A) NOT looking for just the EGL Holdings type; please incorporate a visual image of some kind as well. B) If you're going to include an image of an Eagle, please ensure it looks like an Eagle and not a parrot, a crow, or some other indescribable creature with wings! Thanks.
3 years ago