Thank you for your submission!! We love the calligraphy-style font and the softer color palette is exactly where we'd like the brand to go. We also like how the softness and simplicity of the design. Overall we think #14 is the best of the submissions because of the way the envelope is incorporated into the mark. We'd be interested to see if you have any thoughts or iterations on the mark, in the end we'll want something distinct enough that can stand on its own and we're not sure that an envelope will be that mark for us. Thank you again!
Thanks very much! We really like where these are headed, especially #30. We'd love to see iterations of the "K", overall we struggle with the straightness (or sharpness) of the "K" compared to the flowing script of the rest of the letters. Thanks again.
Thanks very much, we're really like #36 with the extra attention to the "K". One point of feedback we've gotten so far is that we might be trending too far toward the feminine side with the font. Our brief mentions that our primary focus is the female audience but that we do target young, male professionals as well. Any thoughts on how to make this less feminine? Thank you!
Great, thank you! We like the updates to #48 and agree it helps balance out the mark. We're leaning toward the paper airplane because it conveys action and is the right amount of playfulness we were looking for in the mark. If you have any other thoughts for how to style the paper airplane (e.g. shading, etc) we'd love to see. Otherwise we're very happy with #48.
Thanks again! We really like #51, especially the new mark.
We're wondering what it would look like to use a much simpler font, would you be able to explore that for us? Something like minted.com, birchbox.com or bonobos.com. We realize this is a shift from the direction we've been going but we want to cover our bases and be able to evaluate the script after seeing the opposite spectrum. Thanks again!!
Thank you! We like #63 the most out of the set but still think the script is the right way for us to go. It was helpful to see the options though, thanks again.
Hi! As we enter this final round we were hoping you could share variations on the color palette. Could you show us #51 in blue, seafoam (color used for #12) and any other colors you think would be a good fit? Also curious to see what it looks like to invert the color so that "Kit" is colored and "Eddi" is the charcoal black instead. Thanks again!!
Thank you! We're very happy with the revisions you've made and we're excited to move forward with next steps! We will take the evening to think over any final edits and send those back to you shortly. We think we are very close though and appreciate your dedication to this project. Thanks!
2) Could you work on a variation that incorporates our tagline "Never miss a special moment"? We're interested in how you would place the tagline and what secondary font you'd pair with the logo. The feedback we've gotten is that the mark and font are strong but that incorporating the tagline will help complete the logo.
Thank you!!! We really like #97 and we'd like to pick this as the winner. One last request, could you please put a trademark symbol, ™ , in the lower right corner ("TM"). It can be in the black color, just to the right of the "K". We'll select that one as the winner and then be set. Thanks again, we're so pleased with your work and excited about this new mark.
Glad you like it, thanks! About your request, I'm not sure that's allowed based on this policy: https://logotournament.com/help/client/134 but I've contacted admin and waiting for the answer.
Not a problem! We can go ahead and mark that as the winner, we weren't aware of that policy but thanks for pointing it out. We can take care of that in the future on our own. Thank you again for all your hard work on this.