Economy Concept Logo Design Contest

Economy Concept has selected their winning logo design.

For $300 they received 254 designs from 42 different designers from around the world.
Contest
Logo Design Brief Hide
dweisweiler
Germany

What We Do

We operate as financial and insurance broker in the financial services sector, offering insurances, life pensions, investments, credits and loans and risk management mainly in the private sector.

Industry

Financial

Top Three Things to Communicate

#1 - professional, trustworthy, reliable
#2 - memorable, serious, fresh
#3 - quality, service

Our Target Audience:

german financial services sector, potential customer in middle-upper class private market. Age: 25-45,

Color Preferences

We would like to stay with our current colour scheme which is red (HKS 16 N, C10,M100,Y80,B0) white and grey.

Our Ideas and Additional Information:

The "E" of the name Economy Concept has been substituted my the EURO sign € which we would like to keep. The Font that has been used so far is: Futura BKBF

Some Slogans that could be considered:
"Finanz- und Versicherungsmakler" "Der Weg zu Ihren Zielen" , "Financial Services"
The current logo "Economy Concept" can be seen on www.economy-concept.de but does not necessarily be considered in the new logo!

Themes

Masculine
Complex
Bright
Modern

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
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Contest Entries

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Discussion

Discussion

dweisweiler
Germany
Hello to everyone! Wanted to give you some extra info about the logo and what we are really looking for; The logo is firstly and mainly going to be used on our new website that we are setting up at the moment. (It will at a later stage be used in print media) The current website looks dark and old modern, and not particularly professional. The new website and Logo needs to me light, straight forward and fairly minimalistic. It needs to communicate a fresh strategy to flexible client solutions.

Not sure if I like the symbol to be round or squared. Maybe its a good idea to use an abstract symbol, combined with "economy-concept.de" to focus more on the website. It doesnt necessarily need to have €uro symbol in it. The colour can also be lighter as the current one used.

The logos that apeal to me most are #9 with the font of #8. The direction is already good.

Keep up the work!
12 years ago
dweisweiler
Germany
One more thing, please add "Finanz- und Versicherungsmakler" to all logos from now on. Thanks!
12 years ago
dweisweiler
Germany
I would like to thank you guys for the good ideas so far and hoping to see many more logo designs - try to give it a modern, fresh look!!
12 years ago
dweisweiler
Germany
Hey everyone! I've extended the contest by another week to see more designs as we havent really decided on any one in particular and many designers seemed to have entered "last minute". Some of you have come forward with some pretty good ideas. I will give you guys more input and what we are looking for one by one.

Keep up the good work! And let me see all your brilliant ideas>!
12 years ago
JR2
Bulgaria
2 ideas ranked 6 times . ?
12 years ago
dweisweiler
Germany
Hello Guys!

Not sure what to say, but the logo design I liked most has been removed based on a community vote? I've ranked the way I ranked due to a reason: because I liked the symbol that has been suggested on rank 1 and 2 most. I have suggested the designer "wolv" to adjust a couple of things to suit my liking. I'm not sure how it is possible to simply remove an item without my content?!?! As far as I'm concerned he has followed my requests upon changing a couple of things, which he has carried out. Now, if one design looks very or even too similar to another, I should be the first one to be notified.

I want the contest to be fair, but what has happened now is unfair to me! Anyway, I'm not impressed!
12 years ago
wolv
Indonesia
i'll try with admin. i still don't think it's similar enough to called a copy.
12 years ago
dweisweiler
Germany
Can I still rank once the contest has finished?
12 years ago
dweisweiler
Germany
I'd like to take this opportunity to thank all you guys for all the logo ideas you have come up with!!!

12 years ago
Amalia
United Kingdom
Yes, you can rank all the times you want during the contest judging time.

Regards,
Carrion
12 years ago
dweisweiler
Germany
cheers
12 years ago
dweisweiler
Germany
How do I choose the winner? Is it automatically the one on the first rank?
12 years ago
Alex T.
Russian Federation
After contest end, on ranking page will appear button "select winner". You can make you decision and rank logos for a week+. If you will click "select winner" button, there will be 2 step confirmation.
12 years ago
SeanEstrada
United States
nice to see you back wolv
12 years ago