Eco OpticLogo Design Contest

Logo Design Contest
Contests / Eco Optic

Eco Optic has selected their winning logo design.

For $250 they received 237 designs from 39 different designers from around the world.

Logo Design Brief

Client
France
What We Do
We are an optical store focused on delivering economical and good quality eyeglasses to our customers with low prices and excellent customer service.
Our core values are:
- Cheaper than other shops (~30% cheaper)
- Better quality than other shops
- Excellent customer service and counseling
- Never let a customer unsatisfied

We are looking to have a logo that looks professionnal, friendly and that shows our core values.
The health aspect of our business (eyecare) can also be visible in the logo but shouldn't be over-shown.
Our customers are french, if that matters.
Industry
Retail
Color Preferences
Please avoid the color set of this logo:
http://www.davidgoad.co.uk/assets/images/EssilorLogo02.jpg

We like colors like green, grey, dark blue, orange...
Themes
Secure
Simple
Necessity

Entries

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Discussion

 
Client
#18 #19 #16 #17 sorry but this is not looking professional enough, but the concept of eyes between the two O can be interesting

#2 #11 the concept of having eyeglasses between the two O is interesting, but your design looks to cold and a little bit "agressive" for us

#6 #9 #10 We are not interested because it doesn't reflect at all the optical side of the business, it looks more like a computer programming company logo ;)

#7 if we have a money symbol in the logo, it should be €
15 years ago
 
Client
#4 Nice, I like it. However, it would be better if the eye could be more visible

#13 & #14 & #15 The concept is nice, however, it might be more friendly if the eye has got a smoother shape, and the blue line under the eye is maybe not necessary. Thanks

#3 Nice, but the 2 circles are different size, maybe it would be better with the same size
15 years ago
 
Client
#21 & #22 those would be perfect if the ECO part of our name was relatted to ecological, but it is related to economical. Maybe you can try out something by replacing the leaf by a € symbol?

#20 this smoother version of the eye is nice, but I prefer the text to be bicolored and without the link between the O, as on #13
15 years ago
 
Client
#20 and others also, if you can try out some other color than green it could be nice. I know at the beginning we proposed green, but the Eco plus the green color sounds too much like some ecological concept!
The blue color is fine, but feel free to use any other color set.
15 years ago
 
Client
#26 the wavy concept is nice, but maybe you could try out a version less wavy and with a white background. Or if the background is not white, it should be faded on the sides, we don't want to have a squared background. I Like the color set.

#27 is too basic and the background is too visible
15 years ago
 
Client
#30 is nice, but the eye symbol is not very identifiable and the 8 is not relevant. The colors are good

#39 & #38 the colors are good (especially the green one), but the ey looks quite scary, maybe you can make it more friendly
15 years ago
 
Client
#33 and #32 are nice, but the color is too similar to one of our supplier's logo (Essilor Company), you can see the logo of that company here: http://images.google.com/images?q=essilor&oe=utf-8&rls=org.mozilla:fr:official&client=firefox-a&um=1&ie=UTF-8&sa=N&hl=fr&tab=wi
Can you find another color set?

#34 the eye is nice but would be better for a company selling contact lenses
15 years ago
 
Client
IMPORTANT !!! => the ECO of eco optic refers to ECONOMICAL (cheap, that can make you saving money)
15 years ago
 
Logo Designer
...
15 years ago
 
Logo Designer
Do you primary sell discounted items? FYI, in Europe, when % is connected to merchandise, it's considered as discount mark.
15 years ago
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