Eat for 8 - Food promotion logo Logo Design Contest

Eat for 8 - Food promotion logo has selected their winning logo design.

For $275 they received 50 designs from 11 different designers from around the world.
Contest
Logo Design Brief
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justeatca
Canada

What We Do

Just-Eat.ca is an online food ordering service that accepts takeout orders on behalf of restaurants that provide delivery. Hungary users looking to order food for delivery may now order online through Just-Eat as oppose to using the telephone.

Just-Eat plans to run a "Eat for 8" promotion in select cites. This promotion is basically a special menu of $8 meals provided by participating restaurants. These special $8 meals can only be ordered online through Just-Eat, hence the name of the promotion "Eat for 8".

We are looking to have a logo created to represent this promotion. Some info for the logo we are looking for is;

- We would need the words "Eat for 8" in the logo
- Making the 8 stand out is important
- We must incorporate our mascot Belly into the logo. Images of our mascots Belly & Brain can be found here http://pages.just-eat.ca/B&B-eat-for-8.zip.
- If you would like to incorporate our Brain mascot into the logo, feel free to do so
- Having the "$" is important so that people don't think this meal is for 8 people
- We only deal with online, so it would be nice to have something included in the logo that represents that (e.g Mouse Cursor)

Industry

Restaurant

Top Three Things to Communicate

#1 - Ordering Online is fun
#2 - Valued Meal Deals
#3 - The easier way to order food

Our Target Audience:

Our target audience is people who order takeout food. This age group usually falls between the age group of 18 - 45.

Color Preferences

Red, Black and White comes to mind, but we are open to other colours as long as it looks good.

Our Ideas and Additional Information:

It would be cool if Belly was taking a bite mark out of the 8, or something similar.

This is the link to our main site, http://www.just-eat.ca, but this logo will be a seperate "Eat for 8" logo. Additional logo ideas in the description of what we do.

Themes

Bright
Loud
Economical
Playful
Modern
Adventure
Simple
Colorful
Necessity
Raw

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

Tony
Singapore
Hello! Here are some hints for getting the most out of your contest as it progresses:

~~ Rank designs daily -- this will encourage participation.
~~ Rank and re-rank a variety of designs to get a variety of entries.
~~ Ranking gets your contest noticed! Unless your contest is Private, 1st place entries are posted to the portfolio page: https://logotournament.com/portfolio
~~ Leave private feedback by clicking on a design. Feedback will be made public upon contest completion
~~ The more feedback you provide, the better results you will see.
~~ Designers are not offended by "Not Interested".
~~ Over-use of "Not Interested" discourages participation.
~~ Designers earn points for designs ranked 1st - 10th. We like to earn points.
~~ After your contest closes it will enter Judging phase. You can re-rank designs in Judging.
~~ While in Judging, the designer ranked in first place can submit revisions

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914

You can also look in: https://logotournament.com/forum/contest_holder_discussion
12 years ago