East Coast Pizza is a New York Style brick oven quick service Pizzeria/Restaurant in Riverview, Florida.
Industry
Restaurant
Top Three Things to Communicate
#1 - A neighborhood pizzeria, with a franchise feel (new image)
#2 - New york style brick oven pizza
#3 - The only place to think of when you think of pizza
Our Target Audience:
East Coast Pizza has been in business for 5 years and we are trying to give it a new image. Our average age customer is 45. We attract families where both parents work and average income is about 65k per household. We have a mix of all different kinds of occupations. The community is very family oriented and there is always things going on that keeps them busy. We are about 30 mins from the beach. We are 1 of the few independently owned businesses around. Most places are franchises. Our product is superior to anything around. We have 50% dining in and 50% take-out. At our 2nd location we also offer delivery.
There is a retirement community 10 mins away that we get a lot of people from. Especially during snowbird season. We do alot with the local schools, spirit nights and banquets. Kids love coming to the store.
Color Preferences
It's an Italian Pizzeria, so green, white, and red are the common ones. I would be open to something different. I do have a large sign at one of my stores where the EAST(green) COAST(white) PIZZA(red). I am looking for a new professional image. Our website is getting redone, pizzaboxes, menus.....
Our Ideas and Additional Information:
www.EastCoastPizza.com I had 2 logos that i didn't like. I'm not really sure what I want. I would like to see a few different ways. I liked my logo with the skyline but I wanted it to be more fun, maybe with an abstract skyline. I have also thought about making a mascot for my store. A Lion Cub was the thought to help get the kids wanting to come more. But I am open to anything. I need something that will look good on boxes, website, shirts, hats.
Themes
Modern
Commonplace
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Emblem
A badge that usually envelopes the logo
Character
A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
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I would like something not so common. Prefer not to have a slice of pizza like every mom and pop place. I am looking for something that looks like a franchise. Something that a large chain would come up with. Not your everyday pizza shop. No fat chef, no oven with flame. Something different and never seen.
My store T-shirts and polos are Black, with khaki pants. Something classy, modern with an old world touch. (If that makes any sense). Trying to create a great Brand. Something that will look great on the black shirts, black hat, white or brown pizza box, clear or paper cups, bags, etc...
