Our Target Audience:
The primary target audience are Men and Women between the ages of 25 and 45 who are into physical fitness, personal training, and interested in Self defense and mixed martial arts. Right now they live in the NYC area. The target audience can afford to pay at least $75 per session and has a consistent means of income. They have an annual income of at least $45K per year.
Physical Fitness, their health and a healthy diet are primary concerns for this community.
Our Ideas and Additional Information:
E squared has some elements. E=MC^2 from a scientific perspective
E represents Energy and Electricity
The logo should give a feeling of a powerful transformation, that's what the training will do for people. Empowered Evolution