E Squared Self Defense Logo Design Contest

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E Squared Self Defense has selected their winning logo design.

For $275 they received 160 designs from 22 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
eeselfdefense1
United States

Slogan

Empowered Evolution Self Defense and Personal Training

What We Do

We provide self defense and personal training services to both men and women.

Industry

Sport

Top Three Things to Communicate

#1 - Inviting and Approachable
#2 - Fun, Enthusiastic, and Energetic
#3 - Open and connected

Our Target Audience:

The primary target audience are Men and Women between the ages of 25 and 45 who are into physical fitness, personal training, and interested in Self defense and mixed martial arts. Right now they live in the NYC area. The target audience can afford to pay at least $75 per session and has a consistent means of income. They have an annual income of at least $45K per year.

Physical Fitness, their health and a healthy diet are primary concerns for this community.

Color Preferences

Blue
White
Grey
Orange

Our Ideas and Additional Information:

E squared has some elements. E=MC^2 from a scientific perspective
E represents Energy and Electricity
The logo should give a feeling of a powerful transformation, that's what the training will do for people. Empowered Evolution

Themes

Feminine
Simple
Colorful
Modern
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

eeselfdefense1
United States
Wow these are really awesome! Just to let you guys know "E squared" is not the name. the word squared should not actually be in the name or slogan. E^2 or e^2. with the subscript 2. Does this make sense?
3 years ago
eeselfdefense1
United States
If you have the word "squared" in the logo I will have to put in the not interested category. The word "Squared" should not be in the logo
3 years ago