I am not sure it works for us, but I am intrigued by the minimalist form in #27 and #28. It's more dramatic, but it may not be as readable at a distance, which is important.
I am surprised in that I am interested in the minimalist design. It looks more elegant and understated. It may not, however, be eye catching in some instances. I like it and its suggests another (simpler) direction for us. Keep it up.