Dynamite Marketing Logo Design Contest

Dynamite Marketing has selected their winning logo design.

For $350 they received 153 designs from 41 different designers from around the world.
Contest
Logo Design Brief Hide
jayhands
United Kingdom

What We Do

Online marketing including SEO and SEM.

Industry

Internet

Top Three Things to Communicate

#1 - Professional
#2 - Dynamic & Young
#3 - Friendly

Our Target Audience:

Small / Medium sized businesses looking to promote their brand online. Internet savvy audience aged between 25-45. Decision makers or Marketing Executives.

Color Preferences

Leave up to designer

Our Ideas and Additional Information:

Leave up to designer

Themes

Simple
Gray

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Prefers others.
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1 2 3 4

Discussion

Discussion

jayhands
United Kingdom
Thanks for the submissions so far! We'd like to add that, although we realise a good logo should work against any background colour in this case it will go on our forthcoming website against a plain white background, so if you could supply submissions against a white background it would be appreciated :)

We imagine that something with a small iconic image separate from the text would also be good. For example we saw this on iStockPhoto:

http://www.istockphoto.com/file_thumbview_approve/6570539/2/istockphoto_6570539-dynamite-stick-icon-on-sticker.jpg

Please ignore the black rounded box and look just at the main graphic of a stick of dynamite - it's that type of thing we're after with some text that kind of fits the image.

Many thanks!
12 years ago
jayhands
United Kingdom
Note: we'd prefer block colours rather that images with gradients, 3d effects, etc.

We're looking for something that clearly refers or is iconic of dynamite but also something cool, modern and funky. It's hard to describe but things i'm sure will become clearer as the submissions come in.

Thanks!
12 years ago
jayhands
United Kingdom
We like what we see so far - we like the iconic ones where we can take just the element or parts of the element outside of the logo itself and use that as branding as well as the whole of the logo itself.

Simplicity is important for us also.

Thanks everyone so far :)
12 years ago
jayhands
United Kingdom
We like the sort of slick comic book-y type of look of #20. It's the shape of the dynamite image that's doing it for us. Not yet 100% sure on the font, but there's no doubt it works. Maybe something like this on :

http://logotournament.com/images/entries/4974402-350.jpg

We're not sure, open to suggestion. We like the crispness of the b/w, but we think it may need some colour. Red seems obvious, but not in such a quantity of the whole stick in red. Maybe just the spark? Again, open to suggestion.

Also, please could you invert it and put it against a white background?

Thanks, and great work!
12 years ago
jayhands
United Kingdom
We're getting closer!

We like the legibility of 11 & 12 (the word DYNAMITE doesn't seem as legible in uppercase as Dynamite). However, 11 & 12 use a bomb as oppose to a Stick of Dynamite which we are interested in. Shame as they are great designs.

We definitely prefer a very simple dynamite 'stick'' shape (i.e. no complex sparks) and really want a logo as simple as possible and now think the legibility of the text is quite important.

Thanks all!
12 years ago
jayhands
United Kingdom
We love the colour of #1 and #2 - bright, colourful and friendly, yet still elegant. The font is ace too. Much more modern, sophisticated and easy-to-read than the previous, mostly uppercase and blocky entries' fonts.

Finally, we were very surprised - we'd got hung up on the idea of an image of a stick of dynamite, so for entries to appear (#1 and #2) without that image and yet to still impress us is great We're not saying a stick of dynamite is out of the question - very much to the contrary (we still feel it could perhaps work the best), but the current designs #1 and #2 just look bright, colourful and cheery. Great, and thank you all for your submissions so far! :)
12 years ago
jayhands
United Kingdom
Sorry - wrong references on last comment, above. See below:

#1 = #48
#2 = #47
12 years ago
Paull Petterson
Slovakia
Sorry to say that, but #48 is very similar to http://www.dole.com/CompanyInfo/About/About_Index.jsp
12 years ago
bluejet
Australia
Mary123 your #68 and #69 are nice but your #70 and #67 are too close to Brad2's entries.
and #71 is Dorsey's concept, I know its a very narrow brief but that just makes it more important
too try harder to be original or go beyond the brief.
Just my opinion.
12 years ago
jayhands
United Kingdom
@Paull: We actually noticed the similarities between #48 and Dole right away. It's something we're considering at the moment and, to be honest we haven't entirely made our mind up yet as to whether it will be the final choice. The similarity isn't ideal, but apart from that we think it, as a logo, looks good and sends out the right vibe. We still really like the shape of the Dynamite stick in #20, but there just seems to be something missing when compared to #48 and #47. We think it might the colour, but we're not sure. Maybe a stick of dynamite is a little too obvious? We're not sure!

@bluejet: we agree entirely, thanks for the comment :)
12 years ago
jayhands
United Kingdom
12 years ago
bluejet
Australia
nice moltonrox, as usual.
12 years ago
moltonrox
United Kingdom
Cheers bluejet :)
12 years ago