What We Do
Food truck operating on the tropical beaches of Panama serving an alcohol infused menu, I.E. 'drunk' mains and 'sober' sides.
Top Three Things to Communicate
#1 - Food. Drunk.
#2 - Edgy yet Inviting.
#3 - Adventurous and Different.
Our Target Audience:
Primary target audience of tourists and beach 'go-ers' between the ages of 18-40. Business model aligns with local culture favoring drinking and considers the 10-1 male dominated demographic. Focused efforts will also include various festivals throughout the country drawing crowds upwards of 150,000 and catering opportunities.
Teal, orange and black/gray variances are favorites of ours but we're not locked into any specific colors. Want the design to reflect a bright and vibrant feel without being childish or boring. Transparent background is preferred to be interchangeable with various uses.
Our Ideas and Additional Information:
We're a young couple that quit our career jobs in the U.S. to pursue our passions and open a 'Drunken Monkey' food truck on the beaches of Panama.
We want our logo to reflect our adventurous spirit and unique concept while remaining clean and modern; with a sense of symmetry and completeness. Something that can serve as the foundation of our brand, that's distinct yet easy to recognize. For the locals- we're also open to the business name being accompanied by the Spanish translation of 'El Mono Borracho'.
If incorporating a monkey into the design- note that we're not a fan of realistic or cartoon versions so perhaps moving more along the lines of a silhouette is better. If including an alcohol reference- beer would be more applicable than hard alcohol.
Other fun ideas we’d love to see conceptualized features a fork stabbing a beer bottle- maybe even being held by a monkey/monkey paw.