What We Do
Fast casual farm-to-table restaurant. Burgers, fries, shakes, beer and wine, but healthy salads also popular. Audience are families with teenagers in Marin, CA (10 miles from San Francisco)
The restaurant has a simple, clean look with cement floors and unpainted old barn wood planks on the walls. The tables and bar are also made of reused (stained) wood. The Chairs are simple metal painted in flat-blue.
For colors, try using a "flat blue" with some greens and blacks/greys.
Our Ideas and Additional Information:
The feel is a combo of RUSTIC with some modern simplicity. The restaurant has a casual/simple feel (not formal/stuffy). The restaurant main seller is a high end burger with fries. Teenagers come at lunch (ice cream shakes and fries top sellers) and families at night. There is also bar with local beers and wines.
Key words: Farm fresh, big healthy salads, fast/good service, local neighborhood place to hang out.