Downrange TargetsLogo Design Contest

Logo Design Contest
Contests / Downrange Targets

Downrange Targets has selected their winning logo design.

For $275 they received 119 designs from 26 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Downrange Targets makes gun range targets & accessories for law enforcement, military and recreational shooting.
Industry
Sport
Color Preferences
Military Green, Black, White, Grey
Black, Gold, White, Grey
Our Ideas & Additional Information
We would like to explore one of two concepts. Or if it's possible to integrate them both that would work as well. We'd like to see silhouette of a soldier layered over the text or integrated with the font somehow. Another possibility for imagery could be a scope or a target.

I have attached a sample visual from another brand that we saw with the silhouette pictured against lettering.

Finally, for the military feel, we think some type of block or stencil font would look good. Something like the text I uploaded.
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Discussion

 
Client
Hi everyone. These are some great concepts. I think after seeing these, we're going to have to stay away from red in our design. Otherwise the ones I've moved into ranked are the ones we like.

I think the color palette we'll end up choosing will be Black Gold, Grey, White.
3 years ago
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