Double-i Logo Design Contest

Double-i has selected their winning logo design.

For $300 they received 444 designs from 56 different designers from around the world.
Contest
Logo Design Brief Hide
Stephmsza
South Africa

What We Do

We are a holding company with 3 divisions: eGovernment (IT Services for the public sector) , Import/Export and Events Management.

Industry

Miscellaneous

Top Three Things to Communicate

#1 - Elegant
#2 - Trustworthy
#3 - Modern large corporate

Our Target Audience:

Public sector (government) and large corporations.
Our buyers are highly paid executives with little time and many potential suppliers.

Color Preferences

The logo must be in black and white (no shades/grey scale)
But the 3 divisions need one colored element to create a unique element to that division. e.g a thin line of a different color.

Our Ideas and Additional Information:

We would like to have as a logo 2 lower case "i" and the full name Double-i. See an example at www.double-i.co.za.
The logo must be usable in full but also recognizable only with the 2 "i" Letterform Mark (see example at www.double-i.co.za)
The main company logo will say "Double-i holdings". The 3 divisions instead of holdings will have their business line:
1) eGov OR eGovernment
2) import OR import-export
3) events OR events management

Themes

Simple
Gray
Subtle
Quiet
Luxury
Expensive
Refined
Elegant
Secure
Serious

Style

Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 ... 8 9 10

Discussion

Discussion

Stephmsza
South Africa
@ all designers

#81, #1, #60, #4 & # 42 I like what I see, but I need you to capture for me:

Elegance, Trust, Strength without being to masculine.
12 years ago
brandtub
Egypt
Thats a tough contest , thought it might seem easy but its not, here are more creative concepts other then those existing ones.
12 years ago
2BPencil
Canada
Dazzle behave now
12 years ago
2BPencil
Canada
Stepmsza

is there a tagline that some of us do nto knowabout..#81 has tagline "Holdings"
please clarify so we are all on teh same page thanks
12 years ago
brandtub
Egypt
I was just speaking out my thoughts loud thats all Scott, if thats miss behaving, then i will keep it to myself next time.
12 years ago
Stephmsza
South Africa
Hi everyone,
I think dazzle is right. The three divisions I mentioned in the brief, they do belong to one "holding company" and now that you make me think about it, I don't mind the word "Holdings" under the main logo.
Then the 3 divisions will have eGOV (or eGovernment), import (or import-export) and Events (or Events Management) instead of the word "Holdings".
Does it make sense.
I updated www.double-i.co.za
Have a look.
Thanks everybody,
Steph
12 years ago
2BPencil
Canada
She has no idea what she wants which make it more difficult for us
12 years ago
Stephmsza
South Africa
If I had the logo in my mind I wouldn't be here, would I?
I know what I need for my business and this brainstorming serves the purpose of getting YOUR design close to MY business needs.
Clear now Orion?

12 years ago
Stephmsza
South Africa
@ alternatived you are feeling me.
What I need you to focus on is lettering of the "ii". If you look at the Chanel logo the lettering is strong elegant but feminine. Then you look at the Louis Vuitton logo it is also strong and elegant but the lettering is all masculine. I need feminine without being soft, think Chanel.

The "II" needs to strong enough to stand alone and be ID'ed, so the use of the circle is welcomed.
12 years ago
Sim1
Italy
With all due respect, I understand what you mean, but you skept #119 (ok, arguable, but it's your choice) then, you kept #101 which I submitted just for fun, I mean, it looks like a swimming team. I can see it stithced on a gown :) LOL
OK, on top of that you ranked #129 as 5th when it has no dots. It's a nice design, no doubt, but you said you want 2 round dots. Is that still on?
Thanks, ciao
Sim1
12 years ago
Stephmsza
South Africa
@ All Designers another hint for lettering if it will help at all. The one "i" stands for India and the other For Italy. Maybe try those type fonts? Oh and yes use the dots or it will look like the no.1 and not the letter i thanks for the kind reminder Sim1.

12 years ago
Stephmsza
South Africa
@ All Designers: try also lower-case "d" (double-i) to give more emphasis to the "i" rather than the "D"
Thanks
12 years ago
Stephmsza
South Africa
Everyone. I just highlight what I shared answering to some of you:
"I need something for big corporates and government.
It must be between "regal" and "minimal".
#152 is too complex but regal,
#211 is brilliant, modern but not classic enough.

Maybe I'm asking too much. I don't know.
I believe the right idea has still to come."

Thanks,

Steph
12 years ago
ibot
Indonesia
@ CH,

Thanks for invite me and eliminate my entries without feedback.Good luck!
12 years ago
405media
United States
Some good designs, please rank more please :)
12 years ago
Stephmsza
South Africa
@ All designers Thank you for your 439 Entries, individual feedback is not always possible. But by ranking I hope it indicates my interests and tastes. you will see it changing as I try to streamline this.

12 years ago
Stephmsza
South Africa
@ All designers THANK YOU, GRAZIE MILLE... I know this was a difficult contest but,
You inspired us @ double- i and kept us on our toes.

Cheers , Namaste, Ciao

Stephanie

12 years ago