Double Down & Derby Logo Design Contest

Featured

Double Down & Derby has selected their winning logo design.

For $275 they received 114 designs from 14 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
HHS2
United States

Slogan

For Healing Hoof Steps

What We Do

Healing Hoof Steps uses the quiet strength of horses to improve the quality of life for those struggling with disabilities such as PTSD, anxiety and depression by offering alternative therapeutic means through the Eagala model of ground-based equine therapy and learning.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Kentucky Derby Party
#2 - To benefit Healing Hoof Steps
#3 - Upscale fun and entertainment

Our Target Audience:

Business owners and affluent residents of the 30A area of South Walton County, Florida; Kentucky Derby fans; those who pay to play in an effort to support local non-profits; Veteran service supporters;

Adults ages 30+, income of 100K+, College educated, affluent lifestyle; resort community residents; focused on quality of life and community engagement; socially responsible

Color Preferences

Ideas have included use of fancy hats, red in roses, green in grass, purple...but we are open to NEW ideas. This event needs to strike a cord with affluent people living in a high-income resort area who will be interested in a Kentucky Derby-themed fundraiser. We want the logo to be easily recognizable, easy to read but eye-catching! It needs to POP!

Our Ideas and Additional Information:

Ideas discussed have been use of a horse shoes as the Ds, roses, horses, fancy hats (as we'll have a Derby hat contest), hoof prints...any relation to horses and/or the Kentucky Derby. We want a variety of ideas, which is why we are using this contest option. Think outside the box!

Themes

Colorful
Luxury
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
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Contest Entries

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Discussion

Discussion

HHS2
United States
Fantastic entries -- thank you all so much! We have 7 hours left for entries and so hope we'll have more to consider before selecting finalists. Kentucky Derby inspiration -- horses, hats, roses, horseshoes, racing -- pull from all aspects of the Derby that will help us draw attention for our elite event raising money for Healing Hoof Steps, a non-profit equine-assisted therapy and learning center offering services for all age clients experiencing the effects of PTSD, depression, anxiety and other emotional and mental issues.
2 years ago
HHS2
United States
If you're emphasizing a word, it should be Derby. Double Down is a betting term. The party is all Kentucky Derby theme'd and focused on the running of the Derby. It's a fundraiser targeting upper income guests who will enjoy dressing up in Derby attire and ladies sporting Derby hats. We'll have horses on site for photo opportunities, live and silent auctions, food and drinks and live entertainment for after the running of the Derby. Think socialite and lots of money!
2 years ago