For Healing Hoof Steps
What We Do
Healing Hoof Steps uses the quiet strength of horses to improve the quality of life for those struggling with disabilities such as PTSD, anxiety and depression by offering alternative therapeutic means through the Eagala model of ground-based equine therapy and learning.
Top Three Things to Communicate
#1 - Kentucky Derby Party
#2 - To benefit Healing Hoof Steps
#3 - Upscale fun and entertainment
Our Target Audience:
Business owners and affluent residents of the 30A area of South Walton County, Florida; Kentucky Derby fans; those who pay to play in an effort to support local non-profits; Veteran service supporters;
Adults ages 30+, income of 100K+, College educated, affluent lifestyle; resort community residents; focused on quality of life and community engagement; socially responsible
Ideas have included use of fancy hats, red in roses, green in grass, purple...but we are open to NEW ideas. This event needs to strike a cord with affluent people living in a high-income resort area who will be interested in a Kentucky Derby-themed fundraiser. We want the logo to be easily recognizable, easy to read but eye-catching! It needs to POP!
Our Ideas and Additional Information:
Ideas discussed have been use of a horse shoes as the Ds, roses, horses, fancy hats (as we'll have a Derby hat contest), hoof prints...any relation to horses and/or the Kentucky Derby. We want a variety of ideas, which is why we are using this contest option. Think outside the box!