DonorElevateLogo Design Contest

About Donor Elevate:
Donor Elevate is a modern donor engagement platform that helps organizations build stronger, more personal relationships with their supporters through targeted messaging and video communication.

We currently work with college athletic departments, empowering coaches and fundraising teams to send authentic, timely messages that drive engagement and financial support. While our roots are in sports, the platform is designed to scale — making it a fit for any mission-driven organization that values personal connection with its donors.

Target Audience:
Our primary users today are athletic departments, coaches, and development teams. But as we grow, we're building with broader use in mind — ensuring the brand and product appeal to any team, nonprofit, or institution looking to deepen donor relationships in a modern, meaningful way.

Here is an initial idea, but we are open to others as well.

Primary – Midnight Indigo

Hex: #2A2D59

2. Accent – Digital Lavender

Hex: #9B8DF1

3. Highlight – Sunlit Coral

Hex: #FF7550

4. Background/Base – Bone White / Light Sand

Hex: #F9F6F1 or #EFEAE2

5. Secondary Support – Slate Green / Warm Gray

Hex: #7E8C84 or #B1B3B3

- Wordmark with Subtle Elevation Motif
Concept: A sleek, custom typeface with a subtle “lift” in one of the characters (e.g., upward angle in the “E” or “t” crossbar rising).

Why: Conveys growth, momentum, and clarity — ideal for a modern SaaS brand.

- Abstract “E” or Symbolic Mark
Concept: A unique, stylized “E” made from geometric shapes, upward arrows, or interconnected lines (implying network or impact).

Why: Distinct and scalable — easy to use as a favicon, app icon, or stitched on apparel.

- Donor + Tech Fusion Symbol
Concept: Combine a symbol of connection (chat bubble, heart, ripple, or hand) with a clean, tech-style layout. Could include a subtle video play icon.

Why: Keeps the brand human while reinforcing messaging and engagement.

- Minimalist Mountain or Steps Motif
Concept: A simplified mountain peak, staircase, or upward arc integrated subtly into the logo.

Why: Reinforces the "elevate" theme — growth, movement, and aspiration — without being literal or overused.

- Dual Typography Lockup (Donor | Elevate)
Concept: Emphasize the two-word structure with contrast: bold for “Donor” and light or italicized for “Elevate,” with a simple separator (dot, line, vertical bar).

Why: Clean, readable, and makes the brand name stick visually.


Versatility: Design should work well horizontally and stacked (for social or mobile use).