Donate Your Fat Logo Design Contest

Donate Your Fat has selected their winning logo design.

For $250 they received 182 designs from 23 different designers from around the world.
Contest
Logo Design Brief
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dan@gteams.org
United States

Slogan

to charity

What We Do

Helping people eat more fruits & veggies and increasing physical activity levels while raising money for reversing obesity and ending world hunger.

Industry

Non-Profit

Top Three Things to Communicate

#1 - Fun
#2 - Truthful
#3 - Loving

Our Target Audience:

targeting the $40 billion weight loss industry. Men and women 30 - 65 yrs old middle to upper middle class. High school education and higher. Folks interested in behavior change, weight loss, and helping others. The women watch Oprah and the men are weekend warriors and love their family.

Color Preferences

Green and Orange
Orange = #e88427
R = 232
G = 132
B = 39

Green = #6abb5c
R = 106
G = 187
B = 92

Our Ideas and Additional Information:

open to new ideas.

Themes

Colorful
Commonplace
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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1 2 3 4

Discussion

Discussion

dan@gteams.org
United States
#1 - I like the colors the way you outlined Donate Your Fat in green. It might be nice to be able to separate the character from the name so we can use the character independently
#3 - I like the fun disco arm idea
13 years ago
dan@gteams.org
United States
- Be curious to see a combination between #1 and #3
- I'd also like to see original ideas outside by orange superhero direction.
13 years ago
dan@gteams.org
United States
our goal is to have a logo that is simple and fun while not offending anyone. Show us what you've got!
13 years ago
dan@gteams.org
United States
#5 well done Tahia - I'd like to see some more options from you.
13 years ago
TahiaDesign
Argentina
No problem. I´ll be back with more tomorrow. Thanks!.
13 years ago
dan@gteams.org
United States
good start #7
Can you add #10 font to #7
Maybe make the character a little less girly
13 years ago
dan@gteams.org
United States
#10 thanks for trying another character - I'd like to see some veggie characters too!
13 years ago
dan@gteams.org
United States
#14 "fat" not "fate"
13 years ago
dan@gteams.org
United States
if designers are interested in a sneak peak at our site under construction, let me know and I will send you a link or a screen shot for more inspiration.
13 years ago
dan@gteams.org
United States
#25 - please take off one of the leaves - it looks like horns and we need a logo in motion (active).
13 years ago
dan@gteams.org
United States
Designers, please keep your characters separated from the text so we may also use the character independently.

Let's also try to keep the color to 2 - 4.
13 years ago
dan@gteams.org
United States
Designers, please make your characters in motion. This program is based on 40 days for physical activity as well as fruit and veggie consumption.

I'd be interested to see if anyone has the guts to create a completely original design without fruits and veggies...just to see where the creative spirit leads based on love, truth, and fun....

I like the globe #7 because the money will be donated towards would hunger.
13 years ago
dan@gteams.org
United States
I've gotten some feedback that has said the logo should be abstract/smart and less cartoon. Not sure if I agree, but would love to see some ideas. That's why I extended the contest.

Thanks so much to everyone who is in this tournament. I really appreciate everyone's work. If you would like specific feedback on why I am moving things around or why your rank changed, please shoot a message.
13 years ago
dan@gteams.org
United States
Here is one alternative logo design direction = globe logo w/no character...
13 years ago
dan@gteams.org
United States
wow - this contest is wide open! It's not that we are moving away from the character concept, it just that we now want to see two completely different types of logos. Thank you everyone so much for all of the wonderful logos for our team to sort through.
13 years ago
dan@gteams.org
United States
all... you might also try the character globe look/idea like #106

= good job red-circles!!
13 years ago
dan@gteams.org
United States
I need these designs and letters to JUMP (aka - stand out) off a freeway sign when I'm driving by at 70 mph
13 years ago
Ivan Fortunov
Bulgaria
I so sorry I couldn't participate in this one - it sounds so cool :(
13 years ago
dan@gteams.org
United States
I want to thank all of the designers who participated in this contest. My team feels very blessed by the quality of work, the level of participation, and the quick turn around based on our feedback. We are going to spend a couple days behind closed doors going through all of these wonderful logos. Stay tuned for our final results as well as future logo contests....oh, and the soon launch of our website www.donateyourfat.org

May God bless you all in your creative endeavors!

Dan
13 years ago
jrock
United States
One suggestion that I think all the designers would agree with : After determining the winner if you could also acknowledge other designs in your ranking decisions. One design with minimal differences taking the first four places is discouraging for other designers who are trying to build momentum in their portfolio.

Thanks for understanding. This was a fun contest!!

Good Luck!

Jrock
13 years ago