Top Three Things to Communicate
#1 - Memorability - what somebody remembers about us
#2 - Distinctiveness - or uniqueness to set up apart from competitors
#3 - Likeability - used as an icon for marketing; shirts, give aways, letter head, business card
Our Target Audience:
Small to medium size businesses, business owners, churches, community organizations, professional service provider - doctor, lawyer, etc.
Orange, Gray, White, Black