We like the tag, although the location is a bit strange. Would look nice as an emblem in front or around the letters. Less gradient on top, warmer colors.
Would like to see crisper colors. No fade in at the top. Also try some other color combinations. Blue is good but not sure about the gray.
Also a branding question... could you show us a version with just "do" and the tag hanging off the o? We would use it for the square (avatar) version of our logo.
Ahh no, you see - I didn't mean as a tagline, I meant instead of the baggage tag hanging on the right hand side, we could change that to different kinds of tags - an airline baggage tag like the current one, on the hotels it could be hotel key card or something, and then on the cars we would have a car key hanging from the end...what do you think?