Doctoral programme in wildlife biology research - LUOVALogo Design Contest

Logo Design Contest
Contests / Doctoral programme in wildlife biology research - LUOVA

Doctoral programme in wildlife biology research - LUOVA has selected their winning logo design.

For $400 they received 140 designs from 11 different designers from around the world.

Withdrawn

3rd
#131

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4th
#115

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New
#114

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New
#107

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New
#102

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New
#104

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New
#100

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New
#91

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New
#89

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New
#73

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New
#74

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New
#76

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New
#75

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New
#140

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New
#139

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New
#138

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New
#137

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New
#136

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New
#135

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New
#134

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New
#133

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New
#132

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New
#130

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New
#129

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New
#128

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New
#127

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New
#125

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New
#124

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New
#123

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New
#122

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New
#121

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New
#120

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New
#119

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New
#113

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New
#112

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New
#111

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New
#110

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New
#109

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New
#108

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Prefers others.
#126

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Prefers others.
#103

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Prefers others.
#101

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Prefers others.
#92

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Prefers others.
#90

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Prefers others.
#88

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Prefers others.
#87

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Prefers others.
#86

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Prefers others.
#77

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Prefers others.
#72

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Prefers others.
#71

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Prefers others.
#60

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Prefers others.
#59

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Prefers others.
#58

Discussion

 
Client
Dear Jekson,

Thank you for your designs! We had a look at all the designs with the board of the programme today and here are some comments with which we hope you'll continue designing.

They liked the colours of your designs and the idea of #59 that has several species in the illustration. Would it be possible to edit it so that there were only three species or so in the illustration to make it a bit simpler? Also, there were species like a parrot and a dolphin in the illustration that we don't have in Finland. If possible it would be nice to see species you'd find in northern Europe (bear, lynx, owls, deer, moose, salmon just to name a few).

Also, the board decided that they did not want the Finnish version of the name in the logo after all so that can be left out.

For the font they wished for something that had more modern feeling to it and was a bit rounder.

The illustration #60 was fine too but they don't want the animal above the text. On the left side would be better. And as another change of plans instead of the bear the board would like to see some other animal in the logo: the lynx, the eagle-owl or the flying-squirrel. I'll put link to some photos over here:
http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Lynx_lynx_poing.jpg/250px-Lynx_lynx_poing.jpg
http://www.tunturisusi.com/huuhkaja/kuva1.jpg
http://www.biolib.cz/IMG/GAL/186062.jpg
http://files.myopera.com/qingxiang89/albums/909771/Gliding%20Russian%20Flying%20Squirrel_Japan.jpg

So thank you again and we hope to see some new designs from you!

Kind regards,
Anni
10 years ago
 
Logo Designer
Hi Anni,
thanks for the feedback. I submit new revisions, i hope you like it, thanks again

all the best
jekson
10 years ago
 
Client
Hi Jekson,

I'm typing this with my phone and cannot rank the designs until after an hour or so. Just wanted to tell you that of theses new ideas #73 is the best. Could you try a mirror image of the round illustration so that the animals face right instead of left?

And for the font of LUOVA something a bit not-so-common (not Arial or the like as they are so usual).

Best,

Anni
10 years ago
 
Client
Hi again,

Now I was able to rank the designs. #73 was the best of them, thank you! I talked with my boss and she wondered if the round symbol should be clarified a little to make it a bit more simple. Maybe the slamon could be left out so that the other species were easier to see?

And if you think it would be even better to have just three species then the bear can be dropped as well and leave only the lynx, flying squirrel and the owl.

Thank you very much!

Best,

Anni
10 years ago
 
Logo Designer
Hi Anni, i submit new revision, thanks

all the best
jekson
10 years ago
 
Client
Hi again,

I like #88 but perhaps the font is a little bit too round now. Would there be something in between?

And could you try a bit darker shade of brown for the text so that it prints well in black and white also.

Thank you very much!

Anni
10 years ago
 
Client
Oh, and almost forgot... The background of the logo should be all white without shading.

Best,

Anni
10 years ago
 
Client
Hi again,

I talked with the head of the programme and she too liked this new version a lot! She would like to see a version where LUOVA is written in the darker brown colour you have on the illustration. And could you do two versions where the long name is in green and another one where it is in lighter brown?

And, could you swap the squirrel to a leaf of a tree or something else that would represent the plants? I'll put some examples of Finnish plants here for you. Maybe one of them would work.

http://www.vastavalo.fi/albums/userpics/12877/normal_Koivunlehti_2_.JPG
http://koulut.tampere.fi/jarvensivu/kasvisto/tammi.jpg
http://koulut.tampere.fi/jarvensivu/kasvisto/pihlaja.jpg
http://koulut.tampere.fi/jarvensivu/kasvisto/vaahtera.jpg
http://www.yrttitarha.fi/kanta/piharatamo/kuva.jpg
http://www.plantes-shopping.fr/medias/boutique/anemone-nemorosa/anemone-nemorosa.jpg
http://www.luontoportti.com/suomi/images/2530.jpg

Thank you very much!

Best,

Anni

10 years ago
 
Logo Designer
Hi Anni,
i submit new revision, thanks

all the best
jekson
10 years ago
 
Client
Hi again,

Hmm, perhaps the illustration without the leaf is better after all... The colours in #90 are very nice! But could you try to draw the eyes of the owl a little bit different so that they'd be more natural? The lynx has a very real-like face but the eyes of the owl are so round that people will just see the owl and miss the lynx altogether. If the owl's eyes were more real it would be better in line with the other two.

#103 and #104 are very nice too but perhaps the maple leaf makes one think of Canada after all. I realize it now that I see it...

And the font, sorry to keep coming back to that. The font on #90 is otherwise OK but could you try something that was a bit wider? I mean something where the letters were not as narrow as they are now.

Thank you again!

Best,

Anni
10 years ago
 
Logo Designer
Hi Anni, i submit new revisions, thanks

all the best
jekson
10 years ago
 
Client
Dear Jekson,

Thank you for the new versions! Could you do a little modification to design #114? Could you use this as the shape of the leaf:
http://aviy10sablehtipuut.wikispaces.com/file/view/IMG_3449.JPG/164815189/242x320/IMG_3449.JPG

It is a very common tree in Finland.

And also, could you do a few versions of the logo with just one or a maximum of two background colours?

Best,

Anni
10 years ago
 
Logo Designer
Hi Anni, i submit new revisions, thanks

all the best
jekson
10 years ago
 
Client
Thank you for the many versions! Could you still try #124 and 127 so that the lynx was brown?

Best,

Anni
10 years ago
 
Logo Designer
Hi Anni,
I submit new revisions, thanks

all the best
jekson
10 years ago
 
Client
Dear Jekson,

Thank you very much for participating in our contest and sending us all your great designs! Especially thank you for replying so fast to my comments and sending new ideas so quickly! It has been very nice working with you. After a long discussion the board decided to place your designs on ranks three and four.

With kindest regards from Finland,

Anni

10 years ago
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