Hi again,
Indeed the board thought that there were a bit too many things going on in the middle of the text. In fact they decided that the best option is to have the illustration on the left. Also, after thinking a while they thought that the bear has been used in so many logos already that having some other species might be better. They talked about the lynx, the eagle-owl or the flying-squirrel. I'll put links to some photos over here:
http://upload.wikimedia.org/wikipedia/commons/thumb/6/68/Lynx_lynx_poing.jpg/250px-Lynx_lynx_poing.jpghttp://www.tunturisusi.com/huuhkaja/kuva1.jpghttp://www.biolib.cz/IMG/GAL/186062.jpghttp://files.myopera.com/qingxiang89/albums/909771/Gliding%20Russian%20Flying%20Squirrel_Japan.jpgFor the font in general they wished for something that had more modern feeling to it and was a bit rounder. Having the long name on two lines would be better as it would be easier to read. The Finnish name can be left out.
Best,
Anni