Here are few potentialy interesting designs, with "clean", contemprary appearance! I've tried to give every concept a unique twist, that graphicaly describes the work you do,...#55/#56 would be an example of that, as well as #57/#58, with strong, instantly recognizable appearance and great branding potential,...#60/#61 would probably be the most unique and obvious design concept, with dock warehouse as secondary element to clearly readable text part (this might be interesting solution, worth developing furter). Let me know what you think, and don't hesitate to suggest improvements on any of these designs! Thank you!
...on entries #55/#56, we have a sliding warehouse doors as focal point, with strong, progressive arrow element incorporated (to suggest moving goods) in a way it creates door hinges as well, covering that aspect of your work. Arrow points to text part, which has additional marketing/branding value!
...entries #57/#58 have that memorable hinge element, but with two different initial options (DD, or DDT, depending on what you want to emphasize with this design). #58 is more compact!
...#60 and #61 are most obvious warehouse concepts,...if you think they have potential we can develop them further! Thanks!
...and one development on warehouse concept on entry #66,...clean, simple design that works well as monochromatic, black, or negative space version! Any thoughts/suggestions!? Thanks!
The warehouse concept is solid - I like it. My concern is with just one door opening it may put us in a position of looking like the small guy (only servicing small accounts). We started 8 years ago as the small guy in a market controlled by larger competitors. We are now gaining ground (market share) and are fully able to serve the largest of accounts. One thing the logotournament questioning did not ask me was our market position. Does this info help?
Hi! This is useful info! Adding one or two more door openings might solve that segment, and we can play with layouts and colors to explore options! I'm typing from my phone, ...as soon as I get to my studio I 'll offer some options! Thanks for the feedback!
Ok, here's one update (#95), with monochromatic black (#96) and negative space version (#97),...logo must work well in all these variations, so it can be properly used for various printing and web applications! Let me know how these feel, and I'll try to come up with few more variations! Thanks!
I'm glad you like this warehouse concept,...it is closely related to the work you do, and will be very recognizable among your current and future clients. Although it already has nice visual balance between graphics part and text part, I've explored it a bit further on my entries #132 and #135,...now they have more compact/closed apearance. On symbolic level design #97 has those open sides, suggesting open flow of goods/merchindise, but #135 might be interesting as well, with that overall feel of shipping container, incorporated with the warehouse (also, colors are limited to only two, blue, with accent red, which makes entire thing even more pro and contemporary looking).
Just a quick note here: Color versions are basic designs (ex: #135), but since it is the same design, monochromatic (ex: #136) and negative space (ex: #137) versions, are deliverable as well, within logo souce files package, for cheaper printing applications and various web use (websites, social media, etc.).
Hope this was helpful, and if you have some ideas how to improve this further, don't hesitate to let me know! Thank you for the feedback so far!
...exploring that dynamic, abstract concept, with alternative color combo, on entries #139 and #142! Story behind this design is covering constant flow of goods, by forming so called "target" design, with central graphic element, that draws focus on words "DOCK & DOOR". Negative space versions on #141 and #143! Thank you!
That is exactly what I'm suggesting (...and what is general practice),...color versions are usually used for web applications, and some printing applications, but it is always good thing to have a logo, that works well as monochromatic and negative space version,...these are used if you have large scale printing demands, like you might have, since you're dealing with packages/shipments. This will significantly reduce printing costs, and they can even be used as a stencil mark, which can always come handy. Hope this helps a bit!
Let me see what can I do to incorporate your suggestion about #135! Be back soon!
You had a point there with all red main text,...looks better to me! Entry #149, and on entry #150 I've added very subtle shine effect on the letters,...entry #151, trying out all blue color combo,...looks professional and clean, but red/blue combo still has a stronger eye catching effect.
Feel free to jump in if you have some other ideas for improvement,...this one seemed to work! :)
...just wanted to explore one more color option, with a bit brighter appearance and stronger contrast, on entries #161 and #162! ...#161 layout still looks better to me!
Would it be too cluttered to combine logos #139 & #134 conceptually speaking? I like the #134 as it is a great visual and #139 as it represents "covering constant flow of goods". Thoughts?
There is strong possibility that this concept combination might be a bit overwhelming in details, as you've said,...but let me do some tryouts, and if I manage to merge the two successfully, I'll upload it. Be back in an hour or so!
OK, I might have a good looking design on #163, with mono on #164, and negative space on #165! ...hmm,...this design might actually work really nice, although I was sceptical at first. Let me know what you think,...since I'm looking at this design for a while now, I might need some time distance, so I can come back and give an objective assessment.
Ok, now when I come back to these designs, my personal favorites would still be concept #150, with its mono and negative space versions. #163 turned out interesting, but maybe a bit too crowded,...#150 looks more serious/profesional/calm/trustworthy, and has all the elements to tell the story about the work you actually do,...also has unique outline, recognizable from far away, without any dillema, what is the company behind the logo all about.
Hope this little analysis helps a bit! Let me know if I can be of further assistence! Thank you!
I met with my team on this. Looking at #163 (and comparable) could you make the circle/oval a chain OR maybe even better would be to drop the circle and make the border around the text a chain oval? The constant flow of goods is generally referred to as the "supply chain" in our client's world. This would give more meaning to the logo. Also we are know as DDT and it flows well when spoken. Could the Dock & Door Tec be change to DDT and put Dock & Door Tec, Inc under the logo or something? We are very close.
After sleaping on it, I've done some branding analysis of the work and ideas we've covered in these last few days, so here's the summary from my point of view (hope it'll be useful):
1. Continuous chain element in this design would be huge mistake, because it has a strong visual association with slavery/inprisonment,...definitely not the message you want to have in the logo,...BUT there is one segment in this idea that actually might be very interesting and that is a singular CHAIN LINK, which symbolizes connection between buyer and suplier, and on more subtle level still indicates "supply chain",...I did some upgrade on my personal favorite in that direction, on entry #175/#176, and it looks quite interesting. There's also more abstract version, that shows "movement of goods/merchandise", but without obvious graphic elements on entries #173/#174.
2. Question of DDT abrevation, or full name "Dock & Door"!? DDT is very easy to say, and although I agree, that in every day communication it will be largely in use, from branding point of view, it can mean anything and you have to think how will your clients react to it (specially new customers). I personaly prefer "Dock & Door",...it is short, also easy to say, memorable, and what is most important, on first glance it doesn't leave any dillema, what is the company behind this name all about,...add a warehouse graphic to the mix, and you'll have a unique, recognizable and memorable brand.
If you search Google for "DDT logos", you'll se why I this strongly suggest moving away from initials only,...there's an "ocean" of same/similar initial based logos, and if you keep this idea, it'll just "drown" your new identity in it! You have great opportunity, through this rebranding, to move away from that trap.
3. Colors and logo outline! Your current color selection (#161) is my favorite as well. Logo outline is also quite importand for brand recognizability, specialy for application on packages/palletes, as well as on billboards and road signs,...we've achived that on design #161, but these new designs on #173 and #175, might also be interesting in that segment, and #175 has significant conceptual update, with that buyer-supplier link element.
Hope this little branding analysis will help! Let me know if I can be of further assistance!
I appreciate the analysis - makes sense to me. Looking at Logo #178 would it possible to just add a few chain links as with what is there it is difficult to tell that it is a chain. Thank you.
We have explored many options with this, but to me, simplicity on designs #161 and #163 looks most appealing at this point. Design #163 is a bit "heavier" with details, has more dynamism in it, nice accent color displacement and unique outline,...#161 is "calmer" in appearance, and just slightly more pro-looking. I guess it all depends on the approach, and what is the general message, you want to send to your customers/clients, through this visual identity.