Here's an abstract letterform mark. As you can see, i found a way to create a logo that inspire energy and form DL. With a simple logo like this one, it is easier to create great declinations of your brand and to be recognised.
Tell me what you think, the way i could get it as you want it.
So, I LIKE THIS. The idea of the abstract letterform mark. I had never considered that my initials could be done in such a way, but it works pretty well. I would like the D to be slightly more obvious and the L maybe a tiny bit.
Also, I might like it better if those hard sharp lines, kinda lightning bolt form, were softened or curved a bit. Without losing the energy, but maybe making it a ittle more organic.
Also, I think no yellow. With that shape and style I think you need something bright like yellow, just not yellow. Some of the oranges people have been using are close, but I think there is a more reddish/purple/orange out there that will work. Like all the colors of fire drawn together. Maybe like the stems of really vibrant swiss chard.
Also, if we could use that same abstract form and get those letters a little more obvious (obvious from abstract, go for it!) we could dispense with the printed DL next to the MULTISPORT, and just use the letterform itself.
I see what you did by flip flopping the colors on TECHNICALLY THE BEST, but I think that needs to be the same blue all the way. This reddish color I dream of will be well represented by one mere letter of the letterform, so vibrant is its' energy.
This is the most feedback I have given. While this is not my favorite logo, this is my favorite approach so far.
Thank you so much for the well detailed feedbacks!
Here you can see new versions of the logo. I kept my idea of a flat design, simple and powerful. I tried to take my lightning bolt form and make it elegant. I did put curves to change the feel of it. I generated a new inspiration, a new energy. I went in the direction of a compass. The red needle of a compass that point the north and shows us the right direction, helping ourselves to advance. It's still abstract of course. I tried the color you were trying to describe but i do not know if i am even close of it.
I like all three of 55 90 and 97. I still want the DL letterform to look just a tiny bit more like a D and an L. The colors I am all over the place with, but we can nail those down once the shape is correct. Maybe just thin those forms out a tiny bit?
#146 is good , but #154 is really great. In fact it is the letterfrom itself I really love. the colors, fonts layout of the rest you can play with a bit. I think I will need more blue than purple. I have been really liking "technically the best' in shades of gray.
But the DL letterform of #154 is my favorite single element of any design. If we can get the colors right. brighter blue for sure and maybe a redder yellow.
Ok, now we are getting somewhere. I like the colors on these revisions. I would like you to do #197 with DL MULTISPORT in the bright blue and Technically the Best in the gray color.
So as we move into the top 5 tonight, you are definitely there. Of the top 5, I like your letterfrom the best and your colors the least. Not a bad place for you to be. Without tellnig you to specifically copy anything from another design....I like the brighter colors as well as the layout of MULTISPORT and Technically the best, from my #1 choice. I am really curious abbout the colors obn my #2 choice. I am really curious about your exactly perfectly letterform shape with some other color and font combos. Brighter blues, oranger reds, fonts that show more movement or excitement.
ok do #202 with the slightly darker blue from 197-198. Lose the period. (I like it, but not enough). Welcome to the top 3. Thanks for all of your effort.
yep #209 is awesome. Ok maybe my favorite. I put so much time into my current 1st choice and rhis came almost easy by comparison. It makes me feel bad.
Anyway the blue is great and I would like to see if you can do a fade of sorts on the orange part. Like from yellow at the tip to more red at the bottom right. Almost like fire. But probably not an actual fire design. Just emotive of fire I guess. And then I suppose I could use almost any shade along that yellow to red spectrum for clothing design? Maybe not. I don't really know. Just trying to improve something that already rocks.
This new orange is pretty near to the reddest orange i can do. It's kind of weird when there's too much colors in the same spot. It appears like an error or something. Personally, I approve your idea and I think we're on something good!
#216 is to show you how the single abstract letterform can have a different and punchy look when they're putted alone. I am not in the clothing industry but i think it's nice to have a sign that you can easily separate from the ''social reason''…
For the question of the gradient, I think it will depends of the method you gonna print your clothes. It will define if you can done a gradient as well as it appears now. There is many ways to print on textiles and different costs between all of them.
#217 Is the same as #216 with the Social reason.
By the way, I treated the Social reason in a very specific direction. I took "Multisport" to create a "standard" and so I measured the letterform and the slogan at the same dimension. It creates a balance in the entire image and it helps to get memorized.
I had this idea to separate the D and the L to make it more readable. I dont know if you like it? Also, I created this "box" in #273 to #275 to make a new presentation that reflect sports and energy on the first look. It's actually a first sketch but if you like it, we could work with it!