District MLogo Design Contest

We monetize digital ad inventory in real time by connecting ad buyers and publisher/ad network inventory together, thus by creating a better yield in revenues than our competitors.

We were thinking of using orange (strong like the one used by grooveshark.com) for our "M" and grey or black for "District", but more grey than black.

So District M is the technology business that came from the our media buying agency Espace M espace-m.ca which is focused on custom marketing services for the buy side, so advertisers and ad agencies looking to buy ad space in any media both online and offline. Unlike Espace M, District M is a total separate/independent technology company building products in the ad tech space for (1) ad sellers and (2) ad buyers. We manage high volume of ad inventory, manage data at scale such as site/user profiling.
At a global scale, http://www.xaxis.com/ is doing business in the similar space but more on the buy side (on behalf of their advertisers), the dots that makes their "X" can be referred to pieces of data that can bring powerful information when cleverly assemble.
As for the "District" definition it refers to a place that is organised and well defined by boundaries, like looking at a map you can clearly see each district within a city, our district is creative, strong and efficient:).