guide . gamify . graw
What We Do
Please check the points in "Discussion" section
1 -enhance the logo while changing the name from SalesARM to digiteam: we need to renew our logo and make it more fresh and digital yet professional as our customers are banks and companies and not individuals. We will keep our logo which represents 4 people with their arms connected to each other (we need these connected hand lines to be clear). We will change our brand from salesarm to digiteam. People should feel familiar with it as it reminds them of great logos like Apple and Google.
You can watch a video about the application on (this video does yet not contain the gamification module)
2- The change of brand to digiteam is to reflect what we do which is team Digitization. The application is designed to be on mobile mainly. It is like a mobile CRM, helps the manager guide the team members by on the optimal action. It is also a gamification app that b add excitement to the team. It also makes it easy for the team to update Managment as it captures read business cards and voice dictate meeting minutes on mobile.
3- digiteam logo; we want to portray a digital fresh but established company, high tech, digital, based on foundations of deep technology. Logo not immature or playful - we are in serious business that serious to companies and banks.
Top Three Things to Communicate
#1 - Solid impression as a top notch digital firm, Recognition, trendy and familiar to the likes of apple and Google
#2 - the connecting hands are clear to reflect team Engagement
#3 - the word digiteam should reflect digital simplicity but chick, feels like large company brand
Our Target Audience:
Business heads, Sales heads, sales people and client relationship managers of companies and banks
Global brand no specific country
Orange for logo and open for suggestions for the name including black
Our Ideas and Additional Information:
To summaries the requirments:
1- need a fresh version of current logo of the 4 people holding hands
2- we need to find a good way to write our new brand “digiteam”
3- We need to put the slogan in small font under the logo and brand name “Guide, Gamify, Feedback”
4-We will need 2 versions one with the logo on the left and one with the logo large on the top similar to the two examples of consensys. Please refer to attached logos for inspiration.
I feel, lower caps is more suited for this logo, but we are open to ideas
The logo is primarily for app, appstore, Website, presentation documents - ppt, pdf etc etc (Main purpose)