Digital SportsmanLogo Design Contest

We are a lifestyle hunting and fishing brand focused on males 14 to 55. We currently sell short and long sleeve solar shirts with custom artwork featuring various wildlife. We are building an app for the outdoorsman so technology is also at the heart of our company.

Please see www.digitalsportsman.com for our current logo and colors. Here are the values;

Green DS logo:
Green - Pantone 5467
Tan - Pantone 615
Binary is 80% screen of Pantone 5467

Blue DS logo:
Blue - Pantone 540
Gray - Pantone Cool Grey 6
Binary is 80% screen of Pantone 540

We would like to have a brand that can be color changed nicely with any variation, but one of these current colors we may keep as main theme. It will be important for our retail products and proper color brand matching with partners if we can make it easy to change the colors.

We want to keep it simple, but yet send a message of a next generation outdoorsman who relies on technology to help him or her be more successful. The logo can even be separate from the name. Nike is a great example where the logo stands on it's on. It should also be easy to embroider or create a PVC patch on a hat for example so it can't be too complex. I'm open to keeping the DS in the logo or creating something new altogether. Round seems to have more use in social media and other places where they default the logo to round, but I'm open to whatever looks great on the front of a shirt or hat as a main focal point.