Digital SafetyLogo Design Contest

Logo Design Contest
Contests / Digital Safety

Digital Safety has selected their winning logo design.

For $400 they received 410 designs from 65 different designers from around the world.

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#335

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#334

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#333

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#332

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#331

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#192

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#397

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#317

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#316

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#310

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#309

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#308

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#305

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#247

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#244

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#203

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#194

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#191

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#88

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#62

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#38

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Discussion

 
Pax
Logo Designer
In an effort to "maintain a safe environment whilst also preventing cyberstalking, online bullying, etc." the color red may be too strong; too restrictive. A cool, electronic blue evokes security and confidence without the in-your-face of a warm/hot color. Just my take on things. Hope you like the direction. Your comments and suggestions are always welcome!
Thanks so much,
Geoff

(This comment references Entry #7)
15 years ago
 
Pax
Logo Designer
#7 and #8 both feature a shield with an "on" symbol. It mixes protection with symbolic impression to 'carry on' in the digital field without fear.
15 years ago
 
Client
#7, #8

Hi Geoff

A nice idea here and I'll look forward to how you develop it.

I'm wondering if it might look a little "retro-future" as if it came from the graphics in the original RoboCop movie ;-)

I'm not overly convinced by the typeface / styling.

You've definitely understood the brief which is really encouraging.

Cheers

G
15 years ago
 
Pax
Logo Designer
Appreciate the feedback, Graham.
#14 and #15 - Added dimension to the shield. Explored classic silver and gold.
#16 - Modified the lower case "a" to be an abstract 'lock'. Subtle.
#17 - Had to at least try red ;-)
Working on other versions/modifications. Open to more input.
Cheers!
Geoff
15 years ago
 
Client
#14, #15, #16, #17

thanks Geoff - not loving the type :-(

shield not too bad and I think you're right that red is a bit overbearing in this situation. you may like to broaden out ideas beyond the shield idea though - not because it's not good but to avoid designing into a cul de sac at this early stage - if that makes sense

Cheers

G
15 years ago
 
Pax
Logo Designer
Graham -- agreed. Need to resolve the shield and move on.
Regarding type -- are you envisioning something more playful, more serious, etc.?
Thanks, mate.
Geoff
15 years ago
 
Pax
Logo Designer
#22 #23 #24
Just had to submit theses. They're so different but would translate so wonderfully to business cards, etc.
Certainly unique in the category. Hope you enjoy.
Cheers!
Geoff
15 years ago
 
Pax
Logo Designer
#30 -- illustrates the idea that the 'e-world' can conduct business as usual knowing that a band or protection surrounds it. Protecting it, not impeding freedom. Cheers!
15 years ago
 
Client
#22, #23, #24

Not sure we've got the colours right yet but another interesting idea although possibly a too literal interpretation.

Our brand Digital Safety and its domain digitalsafety.com isn't purely about e-safety or internet safety it's also about the possible abuse of other digital technologies such as gps location, mobile phones, SMS, search engines, etc. Then we have the issues over freedom of speech, civil liberties, etc.

Bit of a toughie!

Cheers

G
15 years ago
 
Client
#30

I like the "vibe" of this one but I'm not sure it's strong enough to make it into the "finals" I've ranked it more to demonstrate to yourself and other designers what I'm generally liking and what I'm not.

Hope that makes sense!

Cheers

G
15 years ago
 
Client
#28

i like the simplicity of this :-)

G
15 years ago
 
Client
general comment:

although shields are making it into the rankings at the moment I'm concerned that they still represent a form of message that says "keep out" rather than embracing digital technologies and starting a discussion about how we might tackle emerging issues concerning how these technologies might be abused.

For example, a gps location device stitched into the clothing of kids might be great if they go missing and most people would rush into deploying such a tech until they consider issues surrounding civil liberties, access to data, etc.

Having said that I like the way you are handling the shield motif but I'm still looking for other imaginative ways of interpreting the brief.

In regard to type, I'm interested in seeing different faces in the san-serif range

Cheers

G




Cheers

G
15 years ago
 
Client
#28

How about concatenating the words into digitalsafety or DIGITALSAFETY and using colour to identify the two words?


15 years ago
 
Pax
Logo Designer
Hello, G!
I think the shield is such a strong icon because it represents 'protection' and not 'enforcement.'
It also connotes a sense of trustworthiness. I believe that's why I, and others, gravitate toward it.
I hope you'll consider it a viable option. In the meantime -- off to find new approaches.
Cheers,
The other G
;-)
15 years ago
 
Pax
Logo Designer
By the way -- we designers throw a lot of stuff up to show (and see) our progression, as you know.
So, please feel free to mark any of mine NOT INTERESTED so we can weed out the pack.
Cheers!
15 years ago
 
Client
Hi Geoff

I'll do some weeding! :-)

I take your point about shields but I guess that's why as an icon they've been used so frequently in this sector and also anti-virus products, etc. I think a bit "hackneyed" then making them less distinctive and overly obvious.

#54 is clever and may be worth developing but I don't especially like the colour combo and I'm not sure about the typeface or the use of capital D & S

#57 again clever but feels like the graphic overly big compared to the name underneath

#56 also clever - not sure about the typeface, looks like something from star trek ;-)

Cheers

G
15 years ago
 
Pax
Logo Designer
#244 and #247 -- new approach.
Thanks!
Geoff
15 years ago
 
Pax
Logo Designer
#335 might be a bit better version of #305.
Just a thought. Trying to get some ranked logos. ;-)
Cheers!
Geoff
15 years ago
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