Digital Efficiency is a document imaging company that significantly reduces office paper and makes offices much more efficient.
Industry
Service Industries
Top Three Things to Communicate
#1 - Corporate level professionalism.
#2 - Have a solid, simple, clean feel.
#3 - The focus is efficiency.
Our Target Audience:
Large national businesses; legal, medical, governmental. The employers who "calls the shots" and will be the ones who we communicate with are on average 45+ yrs old.
Color Preferences
Shades of blue and hints of green. Logo to be seen on white and/or light background. No yellow, purple, orange, or red.
Our Ideas and Additional Information:
- "Fortune 500" like logo, top of the line, completely original logo.
- Like following company logo: www.ironmountain.com (solid, professional feel)
- Dislike this company logo: www.capital-imaging.com (the symbol is too large and overall logo is clunky feeling.)
Themes
Masculine
Simple
Colorful
Necessity
Serious
Refined
Secure
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I need to mention that we are wanting to steer clear of having a symbol in the logo. We are looking more for a wordmark logo, one that is mainly a font with maybe a little flair to it, some unique design element. LIke Amazon's logo, it is mainly a typeface but with the added arrow. Or Citigroup with the red curve over the letter "t".
Another thing worth noting is that we would like to see the word Efficiency be more prominent than the word Digital. Maybe make the word Efficiency bold or darker. Or make Digital lighter.
First off, thanks for all the submissions so far, it's refreshing to see different styles and versions.
Currently, we're liking different styles from some of the submissions so far.
One thing we're pretty certain about is that we are wanting to steer away from all lower case. Capitalizing first letter of each word or using all caps is the direction we'd like to go.
#9 - We're curious to see the words stacked, like how #24 did, and bold the word Efficiency. #33 - We really like the font choice and layout, but could we see it without the arches? #10 - We like the symbol, overall layout, and usage of colors. Could we see it with a different font? A more modern serif font. #12 - Could we see this logo without the symbol and capitalizing the "D" in Digital and "E" in Efficiency?
