What We Do
Alpine Ski Team
Top Three Things to Communicate
#1 - We are trying to create a "spirit animal" for our youth ski team. We envision it to be a BLACK WOLF.
#2 - Wolf power or spirit animals point to an appetite for freedom and living life powerfully, guided by instincts. When a wolf manifests its presence as a guide in your life, it could be a call to live your life more freely, to bring the intensity of passion
#3 - The Wolf Totem symbolizes: Strong connection with your instincts or intuition. High intelligence.
Our Target Audience:
Our athletes range in age from 6 - 19 years of age. They are boys and girls and most of them live in the mountains (Lake Tahoe) in a ski based community.
Most of them come from strong, affluent families spending good money and time to allow their kids to access alpine ski racing training - however our mission is not to create gold medal athletes - instead we are training leaders!
Our program focuses on balance, leadership, growth mindset and facing issues head-on.
They are focused on education and learning to overcome adversity, whether it be on the ski hill, or off. Approximately 1/3 of the athletes are homeschooled.
Black, white, grey/silver, red.
Our Ideas and Additional Information:
No real ideas, but the words DIAMOND PEAK SKI TEAM also have to be included.
I have included our team logo which we feel is a BIT too masculine and strong but at least you can get an idea what our associated logo looks like. There are a few shades of red that can be used.
Also to keep in mind, this logo will primarily be used on apparel (hoodies and knit ski caps) - either white, grey or black background.