DIAGENLogo Design Contest

Logo Design Contest
Contests / DIAGEN

DIAGEN has selected their winning logo design.

For $375 they received 102 designs from 28 different designers from around the world.

Logo Design Brief

Client
Australia
Slogan
An Innovative Pharmacogenomic Approach
What We Do
A molecular diagnostics laboratory that carries out genetic testing and helps patients get a personalised medical treatment for their condition.
Industry
Medical
Color Preferences
Red moslty, Blue mixed in, and some White. See attachment for an idea of the theme.
Our Ideas & Additional Information
Yes, please see attached.

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Discussion

 
Client
Dear designer,

The current logo's posted are viable options, but I would prefer something with more dimension and refering to our operation as a cutting edge provider of genetic testing that helps patients get better (a 3D aspect to the logo). Please keep that in mind whilst considering ideas and refer to the original logo I posted as a hint.

Also, consider that this a personalised approach to providing medical treatment / patient management. Sort of like finger printing an individual then establishing the best medical treatment for that person moving forward.

Best regards
DIAGEN Group
13 years ago
 
Client
Dear designer,

Thank you for those whom submitted designs, and we certainly seem to be getting closer to the objective.

I would encourage you to refer back to the original designs sent, and think outside the box with future designs. Also note that the emphasis in the DIAGEN should be more on the 'G' and not the 'I'.

Best regards
DIAGEN Group
13 years ago
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