Dexterity Logo Design Contest

Dexterity has selected their winning logo design.

For $250 they received 153 designs from 35 different designers from around the world.
Contest
Logo Design Brief
Hide
jjavitt
United States

Slogan

Bringing motion to life

What We Do

Dexterity has developed a unique technology for training muscle memory. This technology has application to treatment of stroke and traumatic brain injury, flight simulation, and other disciplines requiring motor training,

Industry

Medical

Top Three Things to Communicate

#1 - Innovation
#2 - Competence
#3 - Power

Our Target Audience:

Investors, Federal funders, Aerospace industry, medical industry

Color Preferences

blue, purple, orange, gray

avoid yellow, black, red

Our Ideas and Additional Information:

try using a cursive "e" with the "x" crossing the tail of the "e"

Themes

Modern
Masculine
Complex
Bright
Necessity
Expensive
Serious
Refined
Sporty
Adventure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print

Entries
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Contest Entries

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Discussion

Discussion

Joe Dexter - OFF
Indonesia
Interesting :)
12 years ago
UrangBanua
Indonesia
hmm...
12 years ago
Paull Petterson
Slovakia
Funny thing: In Color Preferences you tell us to avoid black, but top ranked design is black one.
Also, in creative brief you ask for "wordmark" and "letterform mark" but ranked entries contain "abstract mark" elements. That's pretty confusing since designers not following your requirements get higher rankings than others who work within guidelines...
Could you explain?
12 years ago
ANGELINA
United States
Are you serious akronix?
12 years ago