Using the clean lettering similar to the Premier Auto Detailing from your sign, looking for legibility but also to incorporate the Yums logo in a stylized manor. Also looking for emblem type feel, but unique in form.
Different version of 1st submission, using race car red to give th logo a classic feel while still using the Yums logo as well as giving a clean legible impression and feel of the comapny.
Went away from previous versions for a sexier more elegant feel. This form is a new direction away from the emblem, but I believe had some promise so I wanted to display it here. Racing lines and smooth fonts.
A slight variation of the race line submission number 5, with the Yums logo placed inside the D for a more hip feel, but not so much to take away from the sleek lines of the logo.