The main image of the logo is representational of a foundry, the ‘runner’ where the molten metal is poured into the mould and the ‘riser’ where the molten metal leaves the mould. These aspects have been creatively combined to emphasise the supporting type and allow the message to be as powerful as possible.
The colours used for the range of variations represent the foundry, molten and cool metal in a contemporary style to give the logo distinction from its competitors. The colours used are also slightly grungy in appearance.
These range of logo variations have been designed with its overall purpose in mind which enables the logos to be used in numerous situations (web, print, billboards & signs, mugs, t-shirts).
The rectangular background to some of the logo variations resemble the metal casting moulds themselves.
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