Thus far, It seems that in terms of concept you are closest to our intent. We are still waiting for feedback from one partner but others favor your graphic. I think that we still need to work on balance and text a bit and we'll want to consider some color variations. Your submission entry
#53 feels somewhat overweighted to the graphic.
Until, we get that last important feedback, I do not want to ask for too many revisions. Generally, though, our preferences are:
DemandFlex with D and F capitalized.
Flex in italics (you have done this naturally)
Two colors (bold green and/or blue possibly with black for three colors total)
The graphic looks best in more than one color and I like the shading over single, fully saturated color.
Sans Serif font
A graphic that flexes (I perceive yours to be doing that but conceptually we like that approach)
Some of the principals in the company worked together at a company called VitalStream that was acquired. There is, therefore, some attachment to their old color scheme (blue and green). You can go to archive.org to view if you wish.
http://web.archive.org/web/20050123021952/http://www.vitalstream.com/Thank you very much for your submissions!