DemandFlexLogo Design Contest

Logo Design Contest
Contests / DemandFlex

DemandFlex has selected their winning logo design.

For $500 they received 301 designs from 53 different designers from around the world.

Entries by
DesignLab

1st
#207
New
#282
New
#266
New
#210
New
#209
New
#208
New
#167
New
#166
New
#165
New
#164
New
#163
New
#162
New
#161
New
#87
New
#63
New
#62
New
#53
New
#18
Prefers others.
#212
Prefers others.
#211
Prefers others.
#160
Prefers others.
#159
Prefers others.
#158
Prefers others.
#123
Prefers others.
#122
Prefers others.
#54

Discussion

 
Client
We appreciate the thoughts behind your entry (#18). It's a smart treatment. The graphic nicely suggests the D, F, and flexing. Thank you!
15 years ago
 
Logo Designer
Thanks for the feedback. Here is another version with a different color treatment. Todd

(This comment references Entry #53)
15 years ago
 
Logo Designer
Black-and-white version.

(This comment references Entry #54)
15 years ago
 
Logo Designer
Different font.

(This comment references Entry #62)
15 years ago
 
Logo Designer
Slightly different layout.

(This comment references Entry #63)
15 years ago
 
Logo Designer
I took the green version and added the new font I used in my last submissions.

(This comment references Entry #87)
15 years ago
 
Client
Thus far, It seems that in terms of concept you are closest to our intent. We are still waiting for feedback from one partner but others favor your graphic. I think that we still need to work on balance and text a bit and we'll want to consider some color variations. Your submission entry #53 feels somewhat overweighted to the graphic.

Until, we get that last important feedback, I do not want to ask for too many revisions. Generally, though, our preferences are:

DemandFlex with D and F capitalized.
Flex in italics (you have done this naturally)
Two colors (bold green and/or blue possibly with black for three colors total)
The graphic looks best in more than one color and I like the shading over single, fully saturated color.
Sans Serif font
A graphic that flexes (I perceive yours to be doing that but conceptually we like that approach)

Some of the principals in the company worked together at a company called VitalStream that was acquired. There is, therefore, some attachment to their old color scheme (blue and green). You can go to archive.org to view if you wish. http://web.archive.org/web/20050123021952/http://www.vitalstream.com/

Thank you very much for your submissions!
15 years ago
 
Logo Designer
Thanks for the feedback. Here is a two-color version as requested (I used the hues from the website you sent me). Todd

(This comment references Entry #122)
15 years ago
 
Logo Designer
Here is a 3-color version.

(This comment references Entry #123)
15 years ago
 
Logo Designer
Thanks for the awesome feedback. I am submitting new fonts based on your request. There is an initial-cap and all-caps version of each. Hopefully, one of these will be to your liking. If not, or if you want them thicker or thinner let me know. Because of the enormous number of possible combinations of font and color it would be easier to start with the font/caps/italics part first. Then, I can start on the color variations. Thanks again, Todd.

(This comment references Entry #158)
15 years ago
 
Client
Thank you, Todd. That makes sense. We'll focus on the text treatment then move to color.
15 years ago
 
Logo Designer
Thanks for the feedback. Here are 6 more submissions; I think these are the revisions you wanted. I have chosen what I think are better blues and greens; the others seemed to saturated. There are also black-and-green versions of each. I have kept the slight gradients in the icon but I can remove them if you like. Just let me know if you want any more revisions. Thanks again, Todd.

(This comment references Entry #207)
15 years ago
 
Client
Thank you, Todd. We definitely like the gradients.

We'll discuss in more detail later today but for now the only revision request would be related to entry #209. It looks like the smaller font size for "emand" and "lex" carried over from #208 and #207, the all caps treatment with the larger initial characters (D & F). Does that make sense?
15 years ago
 
Logo Designer
Here is the thinner Caps revision.

(This comment references Entry #266)
15 years ago
 
Logo Designer
Black-and-green version of previous submission.

(This comment references Entry #282)
15 years ago
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