Another idea. Please note that the correct way to say the tag line is "Cuando estés en lo peor, escoge lo mejor" or "Cuando estés en lo peor, escoge al mejor", which I think it says it better.
- Estés (accented "e")
- Escoge (with "g", instead of "j")
Also, if you say "cuando estás en lo peor...", "estás" means that you're currently are in that position, but "cuando" means "when" or "if" or "in case of". That's a future suposition against a current action. Not good. The correct way would be "Cuando estés en lo peor...", because both words are in the same time of action.
If by any reason you choose to use "estas", just be sure to add the accent to the "a", or instead of the verb "to be" it would be the word "these".
(This comment references Entry
#103)