What We Do

We are an Dealer Management System (accounting) software solution that powers dealerships nationwide. I am looking to modernize the brand and give a fresh innovative look to the logo and color palette. In automotive the Dealer Management System is the heart of the store operations. Like sophisticated yet edgy stylings. Current logo does not scream either. Logo will be used for a brand relaunch.

Industry

Color Preferences

Current colors are primarily red, white and blue. Would like color options the same, muted and grey/black.

Our Ideas and Additional Information:

Please see dealerbuilt.com for current styling. Want to move away from High school font type and disjointed D but open to the D still being stand out, etc. Current logo attached.