Because Transparency is Important
What We Do
Dashparency is proprietary software for inventory/sales data tracking. Dashparency is a vendor dashboard that gives clients an up-to-minute view of sales and inventory management. Having this software is the cost of doing business in today’s market, however, it is currently setting On Air Direct apart from many of their competitors.
Dashparency is a sub-brand to On Air Direct, Inc. On Air Direct is a full-service 3PL – warehousing, fulfillment & logistics provider.
Top Three Things to Communicate
#1 - Transparency
#2 - Inventory management
#3 - Sales data
Our Target Audience:
While our industry is 3PL Service Provider, this logo is for software, therefore, I chose technology as the category.
Target Audience is B2B. Men and women who work within the beauty industry and e-commerce world. They are the decision makers and operations of their companies.
They are using Dashparency for full transparency into their sales data and inventory management.
Red, Black, Greys, White
Logo needs to compliment the On Air Direct logo. See attachment for reference.
Our Ideas and Additional Information:
Logo needs to act as a stand-alone but also with the On Air Direct logo.
As for the style sliders, we want to be sophisticated, but simple. This is software that is user-friendly, it's all about transparency into sales data and inventory management.
Logo is going through trademark process. We will need to start with a TM and then eventually move to a registered mark.