Dallas Postpartum Support Logo Design Contest

Dallas Postpartum Support has selected their winning logo design.

For $375 they received 97 designs from 18 different designers from around the world.
Contest
Logo Design Brief Hide
kimberlylcsw
United States

Slogan

Restoring Harmony to Motherhood

What We Do

Provide mental health services and support to mothers struggling with postpartum depression.

Industry

Medical

Top Three Things to Communicate

#1 - Hope
#2 - my expertise/qualifications
#3 - warmth

Our Target Audience:

New mothers in Dallas, TX who are struggling with depression and anxiety after the birth of their child. (age 25-45, income 100,000++, occupation- professional and stay at home mothers, all races, education- Bachelor+)

These women are feeling anxious, exhausted and depressed. They are motivated to get better quickly so they can return to optimal functioning to take care of their babies and themselves.

Color Preferences

I really like shades of "purple" (without being too feminine). I do not like "grape-purple" it's too bright. I pulled some examples of shades from Pantone that I like and am drawn to: Purple Haze 18-3718TPX, Purple Gumdrop 18-3012TPX and Pastel Lilac 14-3812TPX. These colors are simply sources of inspiration, I am not stuck to any of them. I do not want Pink, Blue, Red, Yellow, Orange. I do not want this to be too gender specific (i.e girl or boy, and I don't want very bright colors). The logo must exhibit warmth and comfort.

Our Ideas and Additional Information:

I have given a lot of thought to what I like. I want the full name (Dallas Postpartum Support) in the logo. I don't want any of the letters shaped as women. I really like abstract, drawn images of women (and/or children). These women do not need faces or detail, and can remain abstract (like the attached images). I also love whimsical designs (I have attached some additional images to explain what I mean below). Here are three sources of design inspiration, I own none of these, they were found on the internet.

1) This image is my favorite.The image of the woman (attached) standing holding her child's hand really evokes the feelings of strength, protection and peace. I would be thrilled to have something of this nature incorporated in the logo. I like the movement that is seen in her hair and dress, I also like the strength in her pose and that her child appears to be seeking protection and comfort from her.

2) There are two images attached of mothers cradling their newborns. I do NOT want a logo of a woman breast feeding her child. I like the whimsical design and the movement in the hair (in waves and maybe the abstract detail of a small flower), the mother appears soft and comforting.

3) I also like the idea of a whimsical, curving/curling tree and perhaps the outline of two birds, one mother and a baby leaning into mother for support. Same color scheme.

These are sources of inspiration, we are open to other designs and will let you do your job!

Themes

Necessity
Feminine
Simple

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

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