Dad's Guide to Adulting, LLCLogo Design Contest

Logo Design Contest
Contests / Dad's Guide to Adulting, LLC

Dad's Guide to Adulting, LLC has selected their winning logo design.

For $275 they received 92 designs from 17 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We are preparing a YouTube channel and website with educational videos featuring fathers providing advice to young adults.

Our target audience is young adults - anyone from mid-teens to mid-20s. We are not targeting any subset of that group.
Industry
Media
Color Preferences
I prefer bold colors, including royal blue.

What colors do you not want to see in your logo?
Anything that remotely resembles the pale blue of the University of North Carolina. :-)
Our Ideas & Additional Information
What are the top 3 things you would like to communicate through your logo?
(1) The logo should include our full name, and underneath it in a block it should say "Fatherly Advice for Young Adults." My assumption is that the videos will be shared on various platforms, and I will always want people quickly to understand who we are and what we do.

(2) The logo should convey credibility. It should not be silly or goofy. While it's targeted to young adults, it should convey excellence, competence, respect, etc.

(3) It should be warm and draw people in. Part of why we are doing this is to provide comfort to young people during the pandemic, as well as to give young people who don't have fathers feel like they are part of a family / community and have a place to go for good information as they take on the world.

New Notes as of 9/16 4:14est

Decided wants bolder Warmer colors.

something visual to convey the concept - a father figure smiling with his own kids. I would like to see that to the image / photo to the left of the name, and the possible sunrise / sunset above the name.

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