Curve Commercial Real Estate AdvisorsLogo Design Contest

Advisory services for the commercial real estate industry with a focus on technology and operations.

Open to a few different directions that involve some combo of grey, navy, yellow or orange, black, white; see notes below

Some updates from discussion going into the last day (posted 5/22 at 2pm CDT):
- Please keep "Commercial Real Estate" together as that is the industry. (Not Curve Commercial with the tag of Real Estate Advisors.)
- I like the more creative approaches to highlighting the C, R, and E (rather than just bolding or using a different color on these).
- I am leaning towards all caps for CURVE and possibly the tagline as well. Fonts should not be too tech-y or casual...think clean and easy to read.
- No use of houses please...those speak to residential real estate whereas I am in commercial.

Thanks again!



ORIGINAL SUBMISSION
In no particular order:
- Inspiration for the name is basic economics supply and demand curve (an increase in technology shifts the supply curve to the right)...including some imagery that demonstrates this in the attachments.
- Happy coincidence that the letters CRE (for commercial real estate) are in CURVE; would like to emphasize this if there's a way to do it without looking too busy or cheesy (I think the way I've shown it in my samples is one or the other)
- I like the subtle creativity of imagery incorporated into some of the samples I chose. The attachments show what I've been playing around with using a simple double open parenthesis (( italicized which has a nice curve to it.
- Torn between classic, conservative serif font (to blend name with font for the potentially more conservative audience) or something that feels more contemporary, fresh, and streamlined given the simple styles I like and the technology focus
- I like the look of all lowercase, but this may not convey the level of professionalism I'm seeking. In general I think character heights that are consistent look nice.
- In terms of color, the 6 samples I selected are all simple with a lot of negative space. This does not necessarily have to be the play. You'll see examples of yellow / orange highlights on the attachments. Also like navy in addition to grey/black/white.
- Young(er) female business owner, so I don't want it to feel cutesey (especially given the name curve)
- I love the supply curve direction but can also see themes of curved roads playing a part in the website...for what that's worth