What We Do
Healthcare has become an increasingly complicated institution – for physicians, their practices and patients alike. Physicians are mired in regulation and under daily pressure to apply new quality assurance measures. As a result, they are compelled to spend more time attending to administrative tasks and less time healing patients. Physicians are further stressed by complex reimbursement systems that threaten to shrink their revenue. Medical office staff have no easier time negotiating industry obstacles: complicated recordkeeping software requires continual training and the development of new processes to accommodate the new systems. Then, of course, are the patients who are forced to experience longer and longer wait times to see their doctor, while being asked repeatedly for the same personal information each time they show up for a medical appointment.
CuragoHealth is a digital healthcare engagement platform that promises to change how physicians, medical practices, and patients work together.
Target Audiences: health centers and independent physician practices
Our Ideas and Additional Information:
I've attached our current logo (Curago_Logo_300x300_TM_1e78c8.jpg). We're definitely looking for a new, distinctive mark. The name "CuragoHealth" should be treated as a single word with the "C" and "H" capitalized (trademarked). We'd like your design to be versatile so we can use the mark separate at times from the full logo (mark+name). Not to suggest this is our preferred solution, but if you were to do a graphic treatment using a letter to represent "CuragoHealth," we'd prefer just the letter "C" to "CH," for example.