What We Do
Cupuazu is a new and innovative brand that was founded in 2021 to provide life altering skincare products. Cupuazu, named after our hero product, Cupuacu (the best skin moisturizer on the planet). Cupuacu is a fruit from trees that grow in the rainforest and is related to Cacoa. Our mission is to bring the most effective of natural plant extracts from the Peruvian Amazon to protect and renew the skin of our customers with wholesome and earth-honoring products for life altering skin care products. Every person has experienced a time in their life where skincare has been sacrificed for higher priorities, traumatized by addiction or abuse, or simply neglected. Cupuazu value proposition is that we are offering a spiritual connection to the skin that can build a healthy confidence to enhance or even reinvent the story of our lives, the story that our skin tells. Our primary audience is Millennials, and secondarily Gen X, Gen Z, and Baby Boomers. The product should mainly attract women, but we will be unisex with men's and non-binary products.
Since we are positioning as a luxury, or prestige, skincare brand we will likely stick with black / greys primarily on a white background. We would like to entertain introducing some color with creativity, primarily we would be interested in a cobalt type blue.
Our Ideas and Additional Information:
Please consider experimenting with a letter mark above the last U of Cupuazu that signifies the Long U sound. Either a straight line or slanted dash above the U. Also, please experiment with capitalizing the A, ie. CupuAzu or cupuAzu. No hyphens.
We had a winning logo with logo tournament previously and would like to get some experimentation with that logo attached.