To invoke the response of a great chef, great food and in your home all in one is a daunting task. However this is not a service for the uninitiated. The market is affluent foodies. People who understand and are willing to pay for a personal cuisine experience. Those people know what an executive chef looks like, and what two things every chef carries. A spoon and a thermometer, usually in their sleeve pocket. The logo leverages these items to evoke a response in the view, to recognize this logo as a chef. What follows will be drawn by memories. Good food, smell, taste, an experience had, and one to experience again.