Hi Matteo,
I do like the Century Gothic
#78 modern style font it has clear line and tidy rather than the others #50 font was made for modern classic feeling..
the symbol and the font are balanced well, it can be used for branding purpose like you said:
- symbol + business name (horizontal) or
- symbol on top + business name underneath (vertical) or
- business name only or
- symbol only
The Jolly Rogers idea can be used as an accessories and standalone without the business name.
maybe if it is a general kitchen tools you can use spoon + fork,
for bakery you can use baking tools, for cutting you can use knife combinations, etc..
to clearly divide each section.
I have uploaded the preview for you #96 #97 #98 #99 #100
I personally like the best
#78, second best #50, its definitely simple and clean.
Kind Regards,
Meepo