Crystal DreamLogo Design Contest

Logo Design Contest
Contests / Crystal Dream

Crystal Dream has selected their winning logo design.

For $475 they received 178 designs from 24 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Get the Bling without the Cha-Ching
What We Do
Crystal Dream adds personality to your child and baby's wardrobe through personalized jewelry, unique pacifiers, pacifier clips and adorable gifts
Industry
Retail
Color Preferences
We are in the process of developing the new website and we want to use pastel colors - soft pinks, light greens, light blues, light yellow. Two good examples are:
http://www.color-hex.com/color-palette/3158
http://www.color-hex.com/color-palette/13670
Our Ideas & Additional Information
We have a website currently up and running at the following URL:
http://crystaldream.com/

The existing logo is very confusing - it doesn't show any indication that this is a product for babies or young kids. So, ideally, we would like something in the logo to be a representation of this. It may be a pacifier with some type of jewelry (such as a diamond or emerald) - or perhaps something that shows a representation of a smiling baby - or even the connection of a mother with her child. We need some type of icon to explain what the business is, because no-one would guess it from the name alone.

Here are a list of keywords to convey the message of what we're looking for:

1. Artistic
2. Affordable
3. Personalized
4. Handmade
5. Bright
6. Shiny
7. Fit to go on packaging and boxes, billboards, Etc
8. Building relationships
9. Loving
10. Caring
11. Special Occasions
Themes
Colorful
Modern
Feminine
Complex
Luxury
Refined
Adventure

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Discussion

 
Client
A couple general notes on the logos we're seeing: Firstly, we're not necessarily going with the tag-line - so if you submit a logo, it's probably best to also submit a version without the tagline.

As far as fonts go, I don't think we're looking for something with uppercase - I think that a soft font that is lower case is the best approach.

Keep submitting - we feel like we have a good start, but still need lots of refinement to find our dream logo.
7 years ago
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