Crumb (A Micro Bakery)Logo Design Contest

Hey,

I've just uploaded files required by LT for you to download and approve.

Since LT upload engine allows only limited file formats, I've also sent the entire logo files package to your e-mail stated on the contract, so you should check that out as well, and download the entire package.

Thank you once again. I'm very satisfied with the final result.

Best,
Bojan

Agree,...thank you for great communication. Love the outcome

yes this one! thank you!

Done,...check out entry #272

oh, we're writing at the same time :) on it.

...here it is,...I think I've managed to add more substance to croissants, without disrupting tecnical segment,...also slight proportional tweaks to make it clear, even with those details added. I believe it looks better. Thnx

maybe the ends just a tad bit pointed?

Let me see if I can make it look more prominent without making it look too busy. Be back soon

i really like the shape and look of the croissant in the design that’s in second place, but that’s a lot of shading. again, idk if it’s possible to make it look better without doing all that.

thanks so much! i think i like this design the best. is there anyway you can still shape the croissants a little more? i think that’s the only thing now. idk if it’s the shape or the lack of shading on it, but again the printing thing.

...although, when I take a time distance and return to this design, this one also looks quite eye-catching. lol
That light coming from the background kinda lights up the whole thing,...such a small intervention and such an impact. Not sure anymore between this and #269

Ok, I've made proportional and slight color tweaks to fine tune the details of this design, and made one more option (#270) introducing light/heat between letters U and M in the title - this puts additional focus on the title itself, without disrupting design balance,...might be interesting idea, but I kinda like more the simplicity of this original design.

Let me give you quick overall logo/brand analysis, what was done here.

As you've said, overall round emblem form resembles the coffee mug base imprint and gives that warm "homey" vibe. Main title #CRUMB" is nicely readable and focal point of the logo (which it should be), by color visualy connected to tagline "A MICRO BAKERY". Both of these elements are subtly even more emphasized by introducing lens elements of magnifying glass, slightly rotated counter clockwise from the center, pointing towards the lettering of main text and tagline - this breaks the symmetry and gives more "life"/dynamism to the overall appearance. Bread and croissants (in lighter shade), as your obvious products, together with crumb elements, integrate the entire composition, without taking focus away from the title. Logo is not overcrowded with unnecessery details, but still has few symbolic levels - clear identification of the business name/title; your product line presented; and subtle magnifying glass lens (as an indication of your bussines size/type).
I believe this is a perfect balance for making your brand stand out and visualy back the quality of your products/services.

Hope this little brand analysis was usefulI. This specific entry would be my recommendation for you,...I'm quite satisfied how it turned out. Thank you for all the constructive inputs so far.

Bojan

Yes, it's very subtle,...I didn't want to disrupt readability with too much details.
Let me see if I can improve further

is there anything else you can think of to make this logo exceptional? that doesn’t compromise printing? i am doing my first farmers market next month and cant wait to have a logo.

ohhhh now i see it!

There's a subtle shadow added on the bread and croissants on #265. But for the printing reasons, this one is probably better option

what’s the difference between 265 and this one?

that is actually very helpful because i will likely do pastry wraps and packaging with the logo.

Just a quick experience based note here: When it comes to printing technology and practical use of the logo, it is always better to have flat colors, like on this example (where we have only two flat colors),...this makes printing easier and cheaper (if you have a need for large scale printing, like for pastry wraps, packaging, etc., it can mean significant saving). Also, these flat color designs can easily be reproduced in its other forms - grayscale, monochromatic black, negative space (white on dark background), etc.,...these are used more than often across variety of media (print, web, embroidery, etc)

Hope this helps.

...more dynamic main text.

...some proportional tweaks, baking the breads slightly larger, and on #265 more details added, but not too much, so it's not overcrowded.

Hi,

I'll make some mods,...be back soon.

idk what needs changing… i think i want more dimension or detail in the breads

So glad you like it,...I'm also very satisfied how this is developing, and really enjoy working on this design.

You can check out the latest update on #257

Bojan

i also like this design because it looks like a coffee spill ring lol. so even though you’re highlighting a magnifying glass, it gives off the whole cafe vibe!

ohhh yes. can i get a micro bakery the same color as crumb?

...just one more idea that came to mind and potentialy worth exploring - small addition near the emblem outer frame, indicating magnifying glass, referencing the "micro" character of the bakery, in a very subtle and non-disruptive way.

...testing slightly darker main color, with the 3rd tone for the croissants.

Done,...check out entry #252

just swap the colors of the bread and “crumb”

can i see crumb in the dark brown you used for the bread images instead? and leave the rest the other color?

...this dark brown, monochromatic option really stands out, and looks good on light beige background (pastry packaging and paper bags),...2nd concept on #249.

I've placed it on a beige background, just to get better feel for it (entries #250/#251).

P.S. Updated color variations on the concept with two loafs on entries #240 and #241.

...you can check this specific request uploaded on entry #238. One more quick note here: Monochromatic designs are easier/cheeper to practicaly apply across variety of media (print, web, embroidery, etc...), and it often looks more professional. Hope this helps. Thnx

Done,...check out entries #236, #237, #238, #239,...also made modifications on the croissant, making it a more rounded.

Let me know if I can be of further assistance. Thnx

Bojan

can i get a little bit of dark brown for some contrast?

can i get this color on #189? and maybe find a slightly different croissant shape? i feel like that one is longer and pointy

...more contrasted color tone, and some details update,...variation with croissants on entry #203 and another on #204.

Let me know if I can be of further assistance. Thnx

BBB

...and adding some heat on entries #194, #195 and #196.

Glad you like it,...I've really enjoyed making it and also explored options you've suggested,...check out entries #191 and #192. Thnx

not disrupting it at all! glad to see a new design come through that i liked!

Hi,

Sorry to disrupt your process :) ....sure thing,...as soon as I make suggested modifications I'll upload. Thank you for the feeedback.

BBB

can i get a sourdough loaf instead of a sandwich loaf? and then like a croissant in place of the other one? i just want to see what that looks like. also maybe just swap out the load tucked behind for a croissant. i’m trying to exhaust all options. i thought i had a decision made, but then your design came through.