Crown Property Group AustraliaLogo Design Contest

Bringing people & property together for over 55 years

Our brand specialises in residential real estate services, including selling, buying, and property management. We provide tailored, end-to-end solutions for clients at every stage of the property journey — from listing and marketing homes for sale, to helping buyers find the right property, and ensuring landlords receive professional and stress-free management of their investment properties.

We pride ourselves on a client-focused approach, combining local market expertise, cutting-edge technology, and personalised service to deliver results with integrity and transparency.

Our target audience includes:

Homeowners looking to sell their property and achieve the best possible price through expert negotiation and strategic marketing.

Buyers — including first-time buyers, upsizers, downsizers, and investors — who need clear guidance and honest advice in a competitive market.

Property investors and landlords who want reliable, proactive property management to protect and grow the value of their assets.

Our goal is to build lasting relationships through trust, performance, and professionalism.

Navy blue, green, orange, purple, yellow/gold, light blue

Core Brand Values to Reflect in the Logo:
Prestige and authority (suggested by "Crown")

Trust and security (key in property transactions)

Australian identity

Professionalism in property sales, buying, leasing and management

💡 Logo Concept Ideas:
1. Crown + Property Icon Fusion
Visual: A stylised crown that subtly incorporates property elements — such as rooftops, windows, or a house outline — into the crown spikes.

Symbolism: Represents leadership and authority in the real estate industry.

2. Modern Crest/Shield
Visual: A crest or shield shape containing four minimalist icons — a roofline, keyhole, window, and door — referencing the full-service offering (buying, selling, managing).

Colors: Maintain your existing navy blue, orange, gold/yellow, and sky-blue color scheme in each quadrant for brand continuity. or we are open to suggestions

Typography: Elegant serif or clean sans-serif for a strong, corporate feel.

3. Abstract Building + Crown
Visual: An abstract building skyline with a subtle crown shape integrated into the roofline or horizon.

Style: Sleek, modern, and professional — suits signage, print, and digital formats well.

4. Monogram Style (CPG or CPG Australia)
Visual: A stylised monogram of the letters CPG, possibly intertwined or sitting within a simple crown outline.

Style: Minimal, premium, and versatile across print and digital assets.

5. Outlined Keyhole Inside Crown
Visual: A keyhole icon within a crown (perhaps inside one of the points or as the negative space).

Symbolism: Suggests access, opportunity, and security.